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Jan 3, 2025 | B2B PR Blog, Communication Strategy, Content Creation, LinkedIn
X RIP: A B2B marcomms blueprint for life post-X In this article we explore lessons learned from the 2023-24 upheaval at X (formerly Twitter) and how it has highlighted the critical need for businesses to reassess their B2B digital marketing strategies. Learn how B2B...
Dec 20, 2024 | B2B PR Blog, LinkedIn, PR Campaign Planning
LinkedIn Analytics: Lessons from the frontlineSo, you think you understand LinkedIn analytics? After years of managing executive profiles through our Catalyst personal branding and executive engagement service, we've discovered something fascinating - most business...
Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Brand Awareness, Messaging development
Breakthrough B2B brand messaging will resonate with your ideal client at every stage of their buying journey. B2B messaging is the cornerstone of successful brand communication. This guide explores the crucial stages of the B2B buying journey and reveals how to...
B2B PR Blog, Communication Strategy, Messaging development, PR Campaign Planning
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
B2B PR Blog, Thought Leadership
For B2B companies, establishing your brand as a trusted authority is more important than ever. A well-crafted thought leadership strategy does just that—positioning your business as a source of valuable insights and innovative ideas. But what does it take to develop...
Analyst Relations, B2B PR Blog, Services
One of the keys to success in Analyst Relations (AR) lies in the second part of this communications specialism – Relations. Relations are built and nurtured between people so finding the right AR spokesperson amongst your subject matter experts and executives is...
B2B PR Blog, Brand Awareness, Thought Leadership
In the world of marketing, the terms key opinion leaders (KOLs) and thought leaders are often used interchangeably. However, they represent distinct roles in influencing audiences. In this article I explore the differences and explain why understanding them matters...
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