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Stay up to date with the latest insights, case studies, and PR guides.
Identifying your ideal target audience is essential to driving growth, fostering customer loyalty, and building a brand that resonates deeply. The challenge lies in navigating through a vast pool of potential customers to find those who will not only purchase your...
2i, a leading UK quality engineering service provider, has selected EC-PR as their PR and marketing agency. This partnership aims to bolster 2i's ambitious growth plans, leveraging EC-PR's award-winning expertise in strategic communication for high-growth B2B tech...
Analyst Relations, B2B PR Blog
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales and marketing efforts...
B2B PR Blog, Brand Awareness, Media relations
Building a strong brand presence is essential for success in 2024/25. Modern Public Relations (PR) has evolved into a multifaceted discipline that embraces multiple media channels to build brand awareness and preference. As expert communicators, PR professionals can...
B2B PR Blog, PR Campaign Planning
Everything you need to know for successful B2B PR campaign planningDiscover how to create a B2B campaign plan which successfully delivers your communication strategy. We guide you through: tailoring creative messaging to each stage of the customer journey, selecting...
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