The net zero heroes

The net zero heroes

The Net Zero Heroes

Believing passionately about the world’s transition to net zero, ITPEnergised is a team of technical consultants who work with their clients to deliver renewables asset management services and expert advice on all environmental matters.

Through guiding their clients on issues relating to energy, environmental impact and engineering, they facilitate the transition to net zero. The company has unparalleled experience and provides consulting services to over 2500 small to large scale projects across 150 countries.

ITPEnergised

ITPEnergised
Thought Leadership Case Study

EC-PR Quote marksRuth Fain, ITPE“EC-PR never fails to deliver. Their approach to thought leadership, both in terms of crystallising our initial ideas and then drafting good quality content, is second to none. Given how time-poor our subject matter experts are when it comes to PR, it was a breath of fresh air to have the EC-PR team support us and deliver some great coverage in our target media. We’re looking forward to our next campaign to continue improving our share of voice on key net zero and ESG issues.”

Ruth Fain, Associate Director, ITPEnergised

Dangers and Desires

Previous to the thought leadership work, we had partnered with ITPEnergised in helping them to define a communication strategy. The team there are marketing-savvy and understand that brand-building work doesn’t stop once the strategy is in place — in fact, that’s only the beginning.

The next leg of the journey

ITPEnergised knew that to increase awareness amongst their target audiences and, in turn, fill their sales funnel, they needed to embark on an earned media campaign.

Drawing on the key messages established in the communication strategy, this campaign would take the form of a thought leadership programme. The challenge was that ITPEnergised’s subject matter experts were time poor, and existing relationships with trade media were very limited and needed to be nurtured.

To the rescue

With a 100% performance guarantee of securing thought leadership coverage and over two decades of experience in working with its target trade media, ITPEnergised turned once again to EC-PR.

Design

Our task was to secure and generate thought leadership content attributed to ITPEnergised’s experts, while keeping the onus off them in terms of demands on their time.

The approach we took to achieve this involved EC-PR shouldering as much of the responsibility as possible, while only requesting the client’s time when it was absolutely necessary, such as at the points of information-gathering and final approval.

Campaign delivery

  •   Brilliant ideas bank
  •   Securing media stories
  •   Interviewing subject experts
  •   Authoring content

Brilliant ideas bank

Our approach was to facilitate the creation of a Brilliant Ideas Bank in collaboration with ITPEnergised’s subject matter experts. The Brilliant Ideas Bank is a repository of seed ideas designed to capture the media’s interest. Critically, the topics strategically aligned with the communication strategy, showcasing ITPEnergised’s level of expertise on net zero and addressing the key pain points their target audience faced.

Securing media stories

Once these ideas were compiled and agreed, we began the roll-out of the earned media campaign programme. This saw us pitching articles to target journalists and liaising with them to ensure their specifications were met.

Interviewing subject experts

We arranged interviews with the subject matter experts at times convenient to them. The interviews were pre-arranged with top-line questions submitted in advance to give the interviewees maximum time to prepare, while minimising the impact the campaign would have on their day-to-day role.

For optimal time efficiency, interviews were recorded, allowing us to refer back to them when writing up the articles.

Authoring content

Our team of accomplished technical writers saved the client time and hassle by authoring the content on their behalf, and subject to their approval. The process of generating the articles was therefore streamlined and made simple, keeping the time required from the subject experts to a minimum and allowing them to focus on their main jobs.

Distinction

100% of the thought leadership article ideas we pitched resulted in secured coverage.

As a result, ITPEnergised’s thought leadership coverage on net zero appeared in top-tier and highly targeted media including:

Client praise

ITPEnergised were highly complimentary about our work, commenting specifically on how easy it was to deal with us and how reassured they were that we could deliver such a high quality of service and level of coverage, without relying heavily on their people’s time.

Our strategy paved the way for ITPEnergised to increase its share of voice, which it achieved during the execution stage of the campaign, when the company’s experts started to become recognised as highly respected thought leaders in their field.

ITPEnergised is now preparing for a follow-up wave of activity, designed to further cement their position as experts in their industry.

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Our Case Studies

We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.

Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.

Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.

Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.

Shaping Share of Voice

BMT Group

Distinction in Defence

AzteQ CUBe

Achieving Clarity Through Strategy

Concirrus

Igniting Interest in Insurtech Startup

Shaping share of voice

Shaping share of voice

Shaping Share of Voice

Blu Wireless is leading a new era of high-speed connectivity, disrupting the market with its ultra-fast and seamless 5G mmWave solutions.

Specifically engineered for the world’s emerging connectivity needs, Blu Wireless’ solutions are resilient and cost-effective.

The company is currently going through an exciting time of partnering with the biggest global names in telecoms and technology, resulting in their products coming to the fore across industries such as high-speed transport, defence and smart cities.

Blu Wireless

Blu Wireless Case Study

EC-PR Quote marks“EC-PR has become our strategic communications partner that delivers not just robust advice but also challenges us as a business. Their ability to create outstanding thought leadership is complemented with a highly professional, tenacious and transparent approach to campaign delivery.”

Ciara Barron

Head of Brand and Communications, Blu Wireless

EC-PR Quote marksMark Barrett, Blu Wireless“EC-PR’s in-depth understanding of the telecoms and transport industries has strengthened our thought leadership in these markets. What was particularly valuable to us was EC-PR’s strategic recommendation on how to build awareness in the defence sector where we have started to see some positive results.”

Mark Barrett

Chief Marketing Officer, Blu Wireless

Dangers and Desires

Blu Wireless’ issue was that awareness of their brand among their key audience varied. For instance, although they were relatively well-known in high-speed transport, in defence they had very little visibility.

Their requirements were two-fold: they wanted to build a stronger thought leadership profile in the areas they already had a presence. In the areas where they were less well-known, they wanted to gain recognition for their expertise.

Knowing that we are experts in the fields of profile raising, thought leadership and media liaison, Blu Wireless enlisted our help to tackle their issues and increase their recognition among target audiences.

Design

Our response to the brief was to design a 12-month media campaign, which we entitled ‘Leading with intent’. It aimed to make Blu Wireless visible, valued and understood among target customers within the core industries of interest.

The campaign was centred around a highly targeted media outreach programme. Content focused on case studies, partnerships, insight papers and media narratives which highlighted the disruptive effect of mmWave technology in relation to our target industries. Key to the communication was Blu Wireless’s pioneering expertise in its field.

The main objectives

  • Increase brand visibility through thought leadership
  • Achieve dominant share of voice on key messages

Campaign delivery

  •   Media outreach programme
  •   Case studies
  •  Insight papers
  •   Partnerships

 

Media outreach

Through our outreach work with third party media titles, we achieved tier 1 press coverage for Blu Wireless in key industry media, with an emphasis on transport and defence-focused publications.

Specific coverage examples included major publications, such as Global Railway Review and European Security & Defence. We also achieved coverage in key IT and telecoms publications, such as Computer Weekly, Government Computing, and UK 5G Innovation Briefing.

Insight paper

The insight paper we produced, ‘Public Safety Beyond Covid-19’ attracted contributions from five authors, notably from the University of Liverpool/Liverpool 5G Create Project Lead and the Connectivity Technologies Ecosystems Manager at Facebook.

Partnerships

We maximised the opportunity presented by Blu Wireless’ partnership with the Liverpool 5G Project. Using the project as a case study, we were able to open doors and start conversations with influential players in our target industries, including journalists and analysts.

Distinction

Within a year of our campaign, Blu Wireless achieved the biggest share of voice in the UK compared to competitors. Their share was 61%, next to the second biggest — a main competitor, who managed 16% share of voice.

The campaign also attracted influential attention. The insight paper attracted an impressive array of authors who carried kudos and credibility, helping to reach an even wider audience. These associations helped cement Blu Wireless’ authority and visibility in the 5G space, exactly as intended.

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Show your brand’s mettle and grow it into its memorable, gorgeous potential.

Our Case Studies

We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.

Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.

Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.

Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.

XTM International

Making SaaS Marketing Marvellous

ITPEnergised

Net Zero Heroes

2i

Building a Bolder Brand

AzteQ CUBe

Achieving Clarity Through Strategy

Making SaaS marketing marvellous

Making SaaS marketing marvellous

Making SaaS Marketing Marvellous

XTM International is a company which operates in the SAAS technology sector.

Established in 2002, XTM International is a founder-led, multinational business that delivers high-quality, enterprise-class translation technologies to clients, helping them to keep up with the fast-evolving demands of globalisation.

XTM International logo

XTM International Case Study

EC-PR Quote marks“It is like this; we knew we needed a car. We had some thoughts on colour, shape, and size and some ideas about where that car might take us, but that car had no engine. And, as everybody knows, a car with no engine can’t go anywhere. We saw EC-PR very much as the engine to help us get started and onto the right road toward our ultimate destination.”

Dave Ruane

Director of Marketing, XTM International

Dangers and Desires

As it approached its 20th year, XTM International identified that its marketing comms didn’t match its technological prowess. Brand perception wasn’t as high as it could be and content, although being generated in-house, lacked direction and was failing to engage.

To reach the dynamic growth it strived for, XTM International recognised they needed expert help from technology PR specialists. After some initial fact-finding conversations with CEO Bob Willans and Director of Marketing, Dave Ruane, we were appointed to be XTM International’s strategic PR consultants.

Design

The client’s objective was to create an effective PR strategy and gain help implementing it.

Even though it’s the ideal time to do so, only 1 in 5 companies engage with a PR agency before creating their overall marketing strategy. In this respect, XTM International were already making sound decisions regarding their future PR and comms!

Brilliant Ideas Bank

Through researching the pertinent issues in XTM International’s industry and related media, we helped them embed our Brilliant Ideas Bank methodology into their core business operations. By prioritising the content which resonated most with their industry, they were able to make great strides forward in their communication efforts.

Honest advice

XTM International appreciated our trustworthiness and direct, open, and transparent approach. We pride ourselves on being pleasant to work with, but we’re never afraid to tell the truth and don’t sugar-coat advice if it’s what we think our clients need to hear.

XTM International’s team have benefitted from being able to reach out to us at any time for PR and comms advice. We’re always responsive, willing to help and known for our open and honest feedback.

Strategic guidance

By working with the senior leadership team and equipping them with the right tools and processes to deliver their business strategy, we were able to write the PR roadmap to set XTM International off on its comms upward trajectory. Essentially, we provided the sat nav to help the company reach its PR destination.

Consulting partners

Being consultative and strategic from the outset helped EC-PR to build confidence and trust – essential components required for a strong client-partner relationship. The team at XTM International also liked the feeling of not being pressured or “sold to.” This helped the relationship to develop organically.

From the very start, XTM International wanted to work with a PR agency in the tech space who would allow them to go at their own pace, even if that meant baby steps. This was a sensible approach, which allowed the company to apportion budget and resources accordingly and keep expectations to a manageable level. Now the PR strategy is being implemented, XTM International is confident that they can ramp up to the next level.

Distinction

Two years on, and it’s clear our partnership with XTM International has been a resounding success. Having a PR partner to rely on, a map for guidance, and tools to work with mean the company can approach its PR and comms with focus and rigour.

We’re continuing to work with the team at XTM International to strengthen their presence, not just within the language technology space, but in the broader tech space too. Their team is focused on implementing the key learnings from the PR strategy workshops by embedding them into their operational tactics for 2023 and beyond.

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Rock solid authority

Rock solid authority

Rock Solid Authority

A unique mining and exploration software and a Bentley Systems Company, Seequent is a pedigree in the Industrial Minerals (IM) mining sector.

Seequent has a proven, end-to-end workflow solution that unites all disciplines of geology, mine planning, and production.

Seequent

Seequent Case Study

EC-PR Quote marks“The roundtable and insight paper by EC-PR provided a platform for Seequent to share a clear message on effective data management with an important and influential audience. Working with EC-PR has allowed us to increase our share of voice in a new market. We grew our audience and engagement through an impactful thought leadership content strategy.”

Jessica Nussbaumer, Segment Marketing Manager, Exploration and Production, Seequent

Knowing the software would deliver exceptional value to its target audience, Seequent hoped to raise awareness amongst IM mining companies.
Here’s how EC-PR increased Seequent’s share of voice in a new market and grew audience engagement through impactful thought leadership and content strategy.

Dangers and Desires

Seequent’s USP and offering are best suited to supporting IM companies with challenges caused by digital transformation. While companies grasp the need to integrate technological advances as soon as possible, doing so across geographically dispersed teams with an extensive practical element can be a headache.

To remediate the headache, Seequent offers digital tools, fit for purpose, that are cost effective and resource efficient. Plus, the company supports IM entities during the digital transitioning. Confident with its strong offering of proven solutions, Seequent began looking to expand its visibility and grow its market share in IM mining.

Seequent approached EC-PR in 2021 to build its brand.

Design

Seequent first tasked EC-PR with generating engagement among key target stakeholders and influencers. Aiming to build the organization’s profile in the niche mining sector, EC-PR proposed a strategic approach.

The plan started with a light-touch communication strategy and a Media Lens competitive media analysis. Together, these initiatives enabled EC-PR to develop compelling ideas on which to build the campaign narrative.

Strategy design

  • Thought leadership articles
  • Press interviews
  • An insight paper
  • Media relations with key media outlets
  • An expert roundtable

Expert roundtable

EC-PR proposed a roundtable to focus on environmental, social, and governance (ESG) themes and digital transformation. Initially, outreach conducted ensured the roundtable would effectively target key stakeholders because, without expert participation, the roundtable would not draw decision-makers who are true prospects for Seequel.

Having secured a star-studded panel including Colin Church, CEO of the IOM3 trade body, Leah Wilson, VP of Corporate Social Responsibility at Imerys, Rainer Westerman, Lhoist’s Group Geology and Mining Director, Liv Carroll, Managing Director and Applied Intelligence Mining Lead at Accenture, and Craig Guthrie, Editor of top tier trade press title Mining Magazine — Seequel was ready to launch its ESG Roundtable.

Insight paper

Following the roundtable, EC-PR developed an insight paper to capture the key discussion points from the event. This was then circulated to IM mining stakeholders and leaders in the industry. We hosted both the roundtable and paper on Seequent’s website.

Subsequently, we promoted the insights from the roundtable and insight paper via a sustained campaign on LinkedIn, supported by engagement from industry influencers, the company leadership team. We, of course, ensured that press contacts of EC-PR’s helped boost its reach.

Article placements

EC-PR secured several by-line article placements for Seequent in leading global IM trade media titles. These included AT Mineral Processing, Global Mining Review, IOM3’s Materials World and Mining Review Africa, giving the software brand an authoritative voice on ESG and digital transformation amongst global IM readership.

Article coverage lasted for twelve months, providing continued opportunities to share the thought leadership across social and digital media to maintain Seequent’s share of voice for at least a calendar year.

Distinction

As a result of the roundtable and insight paper, Seequent achieved ongoing engagement with influential experts and commentators in the IM sector. Content from the event continued to generate conversation in the months following the roundtable, with commentators sharing content across their digital channels.

Online engagement for the roundtable and the paper also achieved significant reach, with the roundtable posted as a live webinar on LinkedIn, attracting over 300 registrations. Simultaneously, the insight paper achieved more than 300 downloads.

In conjunction with the roundtable and paper, supported by a comprehensive thought leadership programme, Seequent’s brand visibility skyrocketed. The software brand now holds an expanded influential network within Industrial Minerals.

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Show your brand’s mettle and grow it into its memorable, gorgeous potential.

Our Case Studies

We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.

Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.

Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.

Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.

XTM International

Making SaaS Marketing Marvellous

ITPEnergised

Net Zero Heroes

2i

Building a Bolder Brand

AzteQ CUBe

Achieving Clarity Through Strategy

Global award ambitions achieved

Global award ambitions achieved

Global Award Ambitions Achieved

ResQ is a leading contact centre with over 2,000 employees across three UK-based sites.

The company, which was founded in 2006, helps clients, which include Scottish Power, EE and Vodafone, to grow and nurture their customer base.

The number one priority for the ResQ team is to provide their clients with a world-class experience — something they achieve through their genuinely passionate team and innovative cloud technology.

ResQ

ResQ Case Study

EC-PR Quote marks“Award entries can be a big-time investment. Therefore, it’s important to think strategically about which categories to enter and make sure they’re done well! EC-PR’s collaborative approach, coupled with their ability to extract the required information from the business and distil it into a submission that would impress the judges was invaluable support. 2022 has been an award-winning year for ResQ in which EC-PR played an important role in these wins.”

Chief Marketing Officer, ResQ

Dangers and Desires

There was no doubt that ResQ could boast an impressive service and team of people, but what they lacked was the time to shout about it. They had all the potential to be award winners, but none of the time to nominate themselves.

The company realised what they were missing — according to the British Quality Foundation, small businesses which win awards can see a 63% increase in income as a result; large companies can see a 45% increase.

By not entering awards, ResQ risked falling into comparative obscurity against competitors who were investing time in awards. Yet, nominating themselves meant further stretching an already-stretched marketing department.

The good news was that ResQ recognised the importance of its objective and acknowledged its limits in achieving it. This meant they understood the need to seek external help from the experts.

Design

On appointment, the first thing we did was to identify ResQ’s core target accolades, which was a mixture of prestigious industry and local business awards. Our goal was to collate all the information needed to craft the nominations on behalf of ResQ and, ultimately, be shortlisted and win as many of the target accolades as possible within the campaign’s duration.

Campaign delivery

  • Identify target awards
  • Craft entries
  • Create a timeline
  • Win awards!

Identify target awards

Working closely with ResQ’s senior team, we established their vision for award entries/wins. Their target list of 10 included:

  • The European Contact Centre and Customer Service Awards 2021 (ECCCSAs)
  • The UK National Contact Centre Awards 2021 and 2022 (UKNCCA organised by the CCMA)
  • UK Contact Centre Forum (UKCCF) Awards 2022
  • North East Contact Centre Awards 2021 (NECCA)
  • Hull Live Business Awards 2022

Craft entries

We suggested that to help ResQ achieve their goal of entering and winning awards without losing precious time, we would support in the drafting, editing and finalising of 10 targeted award entries. We would also offer editing support on an additional two award entries.

Create a timeline

To ensure we worked together effectively and everyone knew the deadlines, responsibilities and expectations, we created a clear timeline over the 12 weeks before the first submission was due. This allowed time for up to three rounds of edits to make sure the timelines were realistic and that the best possible work could be produced.

We also put forward our recommendations for key areas to focus on, which we carefully aligned with guidelines for judging criteria, and advised on supporting assets to strengthen the entries.

Tangible triumphs

Out of the 10 award entries we wrote for ResQ, they were shortlisted for 9.

Successes included:

UKNCCA 2022

  • Gold Award for Best Health & Wellbeing Programme
  • Gold Award for Most Effective Colleague Engagement Programme
  • Bronze Award for Outsourced Contact Centre of the Year

UKNCCA 2021

  • Silver Award for Best Health & Wellbeing Programme

UKCCF 2022

  • Gold Award for Recruitment Team of the Year

North East Contact Centre Awards 2021

  • Shortlisted for People Engagement Award

Hull Live Business Awards 2022

  • Business of the Year Award (over 51 employees)

Distinction

From picking up just one silver award at the UKNCCA awards in 2021, with our help, ResQ received two gold and one bronze award from the same awarding body in 2022.

The top wins were for ‘Best Health & Wellbeing Programme’ and ‘Most Effective Colleague Engagement Programme’ — exactly the areas ResQ wanted to be recognised for, as these categories highlighted the lengths the company went to support their team.

ResQ can now proudly call itself a ‘multiple gold award-winner’, and we are delighted to have played a key role in that.

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Sign up

Request a callback

Show your brand’s mettle and grow it into its memorable, gorgeous potential.

Our Case Studies

We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.

Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.

Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.

Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.

XTM International

Making SaaS Marketing Marvellous

ITPEnergised

Net Zero Heroes

2i

Building a Bolder Brand

AzteQ CUBe

Achieving Clarity Through Strategy