MANAGEMENT CONSULTANCY – AWARENESS
How to achieve high coverage in specific press
Requirement
Communicaid helps clients to communicate globally with their international counterparts, customers, suppliers and wider stakeholders by providing training, coaching and consultancy. We were asked to help position the business as a trusted and highly valued partner amongst the HR & training community.
Plan
We designed and executed a PR plan which included thought leadership, case studies and opinion pieces. This resulted in consistent and extensive coverage in target press including regular feature length contributions was secured.
Outcome
“…high quality coverage in specific press is achievable when the right process, knowledge and content are deployed. We have used the editorial coverage both to support our sales initiatives and to enhance our web ranking.”
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its effectiveness? So, in this article, we are going to explain how to set strategic PR...
How to use AI in PR in 2024
How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There are incredible strengths and pitfalls in using AI tools in PR. PRs need to embrace the efficiencies of artificial intelligence to keep pace with...
What are the costs of Tech PR … versus not doing it?
And why Tech PR with a communication strategy will keep costs down In this article we’ll look at the four main costs to consider before choosing to embark in tech PR activity. Secondly, we’ll weigh these up against the costs of not doing tech PR for a growing...
GUARANTEED PERFORMANCE
We are a PR agency with a difference. Being in the right place at the right time. We will deliver feature length coverage in your target press... or your money back
