There’s been a lot of buzz about the latest LinkedIn algorithm report from JustConnecting and Richard van der Blom. Richard van der Blom is a leading LinkedIn algorithm expert whose research has become the gold standard for understanding how the platform really works....
LinkedIn is an invaluable platform for professional networking, brand building and thought leadership. But many senior leaders in the tech industry still hesitate to fully engage on this platform. It is crucial for Chief Marketing Officers (CMOs) to understand the...
LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business leaders to build their personal brand, foster business relationships, and showcase their company's values. With over 1 billion members in more than 200...
X RIP: A B2B marcomms blueprint for life post-X In this article we explore lessons learned from the 2023-24 upheaval at X (formerly Twitter) and how it has highlighted the critical need for businesses to reassess their B2B digital marketing strategies. Learn how B2B...
LinkedIn Analytics: Lessons from the frontlineSo, you think you understand LinkedIn analytics? After years of managing executive profiles through our Catalyst personal branding and executive engagement service, we've discovered something fascinating - most business...
LinkedIn is not just a job seeking platform but a powerful business and networking tool for leaders. Ignore LinkedIn and you ignore effective ways to build influence and drive business growth. It's crucial to follow three golden rules: Create a great profile - we'll...
Business leaders who want to build a personal brand on LinkedIn can take advantage of vast opportunities for networking and lead generation, but they can also fall into a mire of mistakes. We'll set you up with success with our foundational principles for...
Increase engagement on your company LinkedIn page with these powerful strategies for building your company's credibility on LinkedIn. Demonstrate industry participation and company achievements Employee advocacy is a simple yet powerful way to expand your reach Share...
Are you interested in learning the common mistakes LinkedIn users are making in 2024? Discover why you shouldn't overuse AI but why you should still use emojis and selfies. Learn to balance work-related posts and personal stories while being careful not to overshare....
They say time flies when you’re having fun. It’s hard to believe that my two-year anniversary since joining EC-PR as an employee has already been and gone. Here’s some of my thoughts on a cracking two years, my journey, my learnings and the highlights! Thanks to...
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