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Jun 19, 2023 | B2B PR Blog, Communication Strategy, Content Creation, Opinion, Thought Leadership
The Sussexes have lost their Podcast and Spotify contracts - the reasons given are around the quality and quantity of their content. They are apparently lazy and unproductive: “f*cking grifters” I believe was the expression used by a Spotify Exec. I’ve expressed...
Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Measurable PR and Marketing
Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an industry forward and changes lives for the better. Their clients are chuffed, and the solution tackles real, pressing problems. Yet, somehow, the...
B2B PR Blog, Measurable PR and Marketing
For PR and communications professionals in the B2B technology sector, understanding buyer intent isn't just a sales team concern—it's fundamental to crafting effective communications strategies. While marketing teams track analytics and sales teams monitor pipelines,...
B2B PR Blog, Communication Strategy
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being wasted and it’s impossible to be consistent and efficient. Without a communication strategy, CMO’s are expected to deliver whilst working in a vacuum,...
Why is likeability so important in tech PR & Marcomms? Why isn’t a sublime product enough to get you past the winning post? Put simply, likeability is about safety and familiarity. The more we see something the more we are inclined to like it; in psychology it’s...
B2B PR Blog, Brand Awareness, Communication Strategy, Our PR approach, PR Campaign Planning, Thought Leadership
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, and the duration of the engagement. In this blog we aim to provide you with specific...
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