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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to build brand awareness in 2025: Fully integrated PR strategies that work
One of the most commonly asked questions we hear at our tech PR agency is: How can we increase our brand awareness? To...
Personal branding for B2B tech c-suite executives: your questions answered
Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like...
Boost market visibility with 5 key marketing strategies
Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an...
Decoding buyer intent: why it matters for tech PR and communications
For PR and communications professionals in the B2B technology sector, understanding buyer intent isn't just a sales...
The top 7 LinkedIn algorithm hacks to use in 2025
There’s been a lot of buzz about the latest LinkedIn algorithm report from JustConnecting and Richard van der Blom. Richard van der Blom is a leading LinkedIn algorithm expert whose research has become the gold standard for understanding how the platform really works....
What is B2B PR? What to expect from a B2B PR agency
Here are the most asked questions about B2B PR: what is it, what are B2B PR services, what's B2B vs B2C PR, right down to the nitty gritty of how PR even adds value. You need to read this to be sure your PR agency is doing a good job (crucial info right?) and to keep...
EC-PR climbs 8 places in PR Week’s Top 150 B2B PR Agencies
EC-PR, a leading specialist in strategic communications for B2B companies, has climbed eight places in PR Week’s 2025 Top 150 B2B PR Agencies, to secure the 44th position. This recognition is based on 2024 revenue figures, with EC-PR delivering an impressive 24%...
Why brand awareness is the bedrock of a resilient lead pipeline
In the past week, I've had three separate conversations with business leaders, each with the same pressing request: "We need more leads." It's a familiar refrain. But when I asked a simple follow-up question – “What's your
