Competitor Analysis Services
Are you a B2B tech company looking to stay ahead of the competition?
To plan your communication, content and campaigns effectively, you must understand the competitive media landscape. Start-up and scale-up B2B technology companies are working with restricted budgets that they must deploy wisely.
Competitor Analysis Services
Are you a B2B tech company looking to stay ahead of the competition?
To plan your communication, content and campaigns effectively, you must understand the competitive media landscape. Start-up and scale-up B2B technology companies are working with restricted budgets that they must deploy wisely.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Comprehensive competitor analysis
Our approach to competitor analysis has been developed so that we can clearly benchmark your brand against your competitors in the media landscape.
This gives you a clear indication of what you need to do to step up and stand out.
This process puts your messages into the context of what is going on in the outside world. Our team of PR experts will look at what your competitors are saying, what the media is interested in
Read more
and identify topics you can talk about that will resonate with your target buyers.
Comprehensive Analysis
We will conduct a thorough analysis of your competitors’ activities in your core media, the analysis will consider messaging focus and issue ownership.
Our market research professionals will gather and analyse data from various channels to provide a complete picture of your competitors’ media strategy and performance.
Identifying Opportunities
Based on our analysis of your competitors’ activity, we will help you discover which opportunities offer the greatest potential to build your brand profile, brand differentiation and brand recall.
We will identify trends in the market that you can exploit, as well as areas where you can improve your approach and make your brand distinct.
Recommendations for Action
We will provide you with recommendations for how to leverage your strengths and address any weaknesses to stay ahead of the competition.
By fusing your marketing communication strategy and competitive insight, we ensure our recommendations enable campaign execution to be focused, effective and efficient.
Ongoing Support
To ensure you can stay ahead of your competitors, we offer ongoing support to help you stay updated with competitor media achievements and adjust your strategies as needed.
Our team will regularly update you on changes in the media and provide you with new insights and recommendations to help you adapt your strategies to changing conditions.
Comprehensive competitor analysis
Our approach to competitor analysis has been developed so that we can clearly benchmark your brand against your competitors in the media landscape.
This gives you a clear indication of what you need to do to step up and stand out.
This process puts your messages into the context of what is going on in the outside world. Our team of PR experts will look at what your competitors are saying, what the media is interested in
Read more
and identify topics you can talk about that will resonate with your target buyers.
Comprehensive Analysis
We will conduct a thorough analysis of your competitors’ activities in your core media, the analysis will consider messaging focus and issue ownership.
Our market research professionals will gather and analyse data from various channels to provide a complete picture of your competitors’ media strategy and performance.
Identifying Opportunities
Based on our analysis of your competitors’ activity, we will help you discover which opportunities offer the greatest potential to build your brand profile, brand differentiation and brand recall.
We will identify trends in the market that you can exploit, as well as areas where you can improve your approach and make your brand distinct.
Recommendations for Action
We will provide you with recommendations for how to leverage your strengths and address any weaknesses to stay ahead of the competition.
By fusing your marketing communication strategy and competitive insight, we ensure our recommendations enable campaign execution to be focused, effective and efficient.
Ongoing Support
To ensure you can stay ahead of your competitors, we offer ongoing support to help you stay updated with competitor media achievements and adjust your strategies as needed.
Our team will regularly update you on changes in the media and provide you with new insights and recommendations to help you adapt your strategies to changing conditions.
Discover why EC-PR
Using EC-PR for competitor analysis services is a smart choice for businesses looking to stay ahead of competitors and identify positioning and growth opportunities.
Here are a few reasons why:
- A Dedicated Team of Professionals: Our team at EC-PR is composed of experienced marketing communications professionals who have the skills, knowledge, and expertise necessary to conduct a thorough and accurate analysis of your competitors’ media activity.
- Customised Campaigns: We understand that every business is unique and that one-size-fits-all solutions are ineffective. That’s why we take the time to understand your business needs and goals, contextualising your campaign messaging, before developing a customised competitor analysis approach tailored to your unique situation.
- Ongoing Support: We not only provide competitor analysis services, but also provide ongoing support to help you stay up to date on competitor developments and adjust your media strategies as needed. Your dedicated senior team will regularly update you on changes in the media and provide you with new insights and recommendations to help you adapt your content, communication and campaigns to changing conditions.
- Proven Results: EC-PR has a track record of delivering results for our clients. We have helped businesses of all sizes and in a variety of industries to gain a competitive advantage and identify opportunities to build their brand profile, awareness, and recall. Our team has the experience and knowledge to provide you with the information you need to make strategic decisions and achieve your business goals.
EC-PR provides experienced PR professionals, a proven approach which can be tailored to your needs, ongoing support and a track record of delivering results.
These are why you should use our agency for competitor analysis services.
Contact us today to learn how we can help your business stay ahead of the competition and identify growth opportunities.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our Case Studies
We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.
Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.
Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.
Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.
How to write a powerful B2B case study
Case studies are an invaluable asset in the marketing armoury and you need to know how to write one that educates,...
Our complete guide to B2B roundtable events
Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for...
How to write a value proposition for your technology brand
A clear, compelling value proposition is the cornerstone of a brand's communication strategy that will guide all your...
Building a competitive advantage with B2B PR white papers
A strong B2B PR strategy needs to facilitate opportunities to position you as a genuine leader in your industry. One...
Build a personal brand on LinkedIn: proven strategies & pitfalls to avoid
Business leaders who want to build a personal brand on LinkedIn can take advantage of vast opportunities for networking and lead generation, but they can also fall into a mire of mistakes. We'll set you up with success with our foundational principles for...
What is a business tagline and why is it powerful for PR?
In B2B public relations (PR), crafting a brand identity that stands out amid the competition is paramount. Enter the business tagline aka the slogan or lead statement.In B2B PR, a tagline or lead statement is more than a string of words – it's a strategic asset that...
EC-PR appointed to support 2i’s ambitious growth strategy
2i, a leading UK quality engineering service provider, has selected EC-PR as their PR and marketing agency. This partnership aims to bolster 2i's ambitious growth plans, leveraging EC-PR's award-winning expertise in strategic communication for high-growth B2B tech...
What are analyst relations?
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales and marketing efforts...
