Vanessa Ashworth, Author at EC-PR

How to Measure PR Outcomes – Trust the PRocess – Part Two

Apr 26, 2023 | B2B PR Blog, Measurable PR and Marketing, Opinion

In this blog, the second part of B2B Marketing Director, Vanessa Ashworth’s two-part blog special on trusting the PR process, she takes a look at the next step on from measuring outputs — measuring PR outcomes, and how indicative of a successful campaign outcome...

Trust the PRocess – Part One – Growth Marketing

Apr 25, 2023 | B2B PR Blog, Measurable PR and Marketing, Opinion

B2b Marketing Director, Vanessa Ashworth takes us on a two-part blog journey on why marketers should trust the process of PR, explaining why those in the industry should know better than to try to use the specialism to create short-term, direct sales results. How B2B...

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B2B PR Blog

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Analyst Relations, B2B PR Blog

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Building a strong brand presence is essential for success in 2024/25. Modern Public Relations (PR) has evolved into a multifaceted discipline that embraces multiple media channels to build brand awareness and preference. As expert communicators, PR professionals can...

A complete guide to B2B PR campaign planning for 2024/25

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Everything you need to know for successful B2B PR campaign planningDiscover how to create a B2B campaign plan which successfully delivers your communication strategy. We guide you through: tailoring creative messaging to each stage of the customer journey, selecting...

How to increase engagement on your company LinkedIn page

B2B PR Blog, Content Creation, LinkedIn

Increase engagement on your company LinkedIn page with these powerful strategies for building your company's credibility on LinkedIn. Demonstrate industry participation and company achievements Employee advocacy is a simple yet powerful way to expand your reach Share...

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Vanessa Ashworth

How to Measure PR Outcomes – Trust the PRocess – Part Two

Trust the PRocess – Part One – Growth Marketing

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Our insights

EC-PR appointed to support 2i’s ambitious growth strategy

What are analyst relations?

How to build brand presence in your target media: Why PR agencies are essential

A complete guide to B2B PR campaign planning for 2024/25

How to increase engagement on your company LinkedIn page

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