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Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Communication Strategy, Media relations
Earned media is unpaid exposure or publicity produced and published organically. It's one part of the PESO model that's made up of four different media types – paid, earned, shared and owned – which together create a coherent message. Earned media is a highly...
B2B PR Blog, Brand Awareness, Communication Strategy, Messaging development, Thought Leadership
In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never begin to like you, and, if they don’t like you, they will never trust you sufficiently to buy from you. PR is the most cost-effective way of establishing...
B2B PR Blog, Integrated PR, Media relations, Personal Branding, Press interviews, Thought Leadership
Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your marketing intern can take on. Why? Because securing board-level buy-in for thought leadership has become a pivotal factor in the success of PR campaigns, you...
B2B PR Blog, Brand Awareness, Communication Strategy, Messaging development, Services
How to write a distinctive value proposition in 4 steps So, you have a business and it’s time for you to attract your ideal client, but you’re stuck playing chess with a marketing strategy that’s not fully fleshed out. You have a slogan, a website, maybe even a...
B2B PR Blog, Communication Strategy, Messaging development, Opinion
Those of us who care about the environment have been left in disbelief at the Government’s watering down of its commitments to sustainability. Rishi Sunak announced last week that the deadline for stopping the sale of petrol and diesel cars, as well as that for...
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