EC-PR strengthens leadership team with appointment of Caroline Hurst as Sales and Marketing Director

by | Mar 6, 2025 | B2B PR Blog

EC-PR, an award winning B2B tech PR and marketing agency, has appointed Caroline Hurst as Sales and Marketing Director, reinforcing EC-PR’s commitment to delivering innovative marketing campaigns for ambitious technology companies.

Having previously led marketing at both Concirrus and Tumelo, Caroline has championed data-driven strategies at Concirrus and successfully steered Tumelo’s pivot from B2C to B2B. She brings a wealth of experience in turning complex technical narratives into compelling growth strategies. The appointment strengthens EC-PR’s capability to provide focused, results-driven communications and thought leadership campaigns for marketing leaders seeking to maximise their impact.

“Caroline’s appointment marks a pivotal chapter in our growth journey,” said Lorraine Emmett, Managing Director of EC-PR. “Our 23.4% growth over the past year has fast-tracked this appointment, and I’m thrilled to welcome Caroline on board. As a key addition to our leadership team, her proven track record in helping technology organisations achieve measurable growth through strategic marketing aligns perfectly with our mission to deliver real business results for our clients. Her detail-focused mindset and commercial acumen make her an invaluable addition to our senior team.”

Caroline Hurst, Marketing Director, EC-PR

“Caroline’s appointment marks a pivotal chapter in our growth journey,” said Lorraine Emmett, Managing Director of EC-PR. “Our 23.4% growth over the past year has fast-tracked this appointment, and I’m thrilled to welcome Caroline on board. As a key addition to our leadership team, her proven track record in helping technology organisations achieve measurable growth through strategic marketing aligns perfectly with our mission to deliver real business results for our clients. Her detail-focused mindset and commercial acumen make her an invaluable addition to our senior team.”

Caroline Hurst, Sales and Marketing Director at EC-PR, commented: “I’m delighted to join EC-PR. Having worked with the EC-PR team previously as a client and now joining them in-house, I’m uniquely positioned to bring my understanding from both sides of the marketing landscape to the challenges B2B technology clients face.  I’m very much looking forward to helping our clients transform their marketing challenges into strategies that create real impact for their business.”

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