Home
Who we are
Our PR Services
Case Studies
Sectors
Industry Insights
Careers
Contact us
Jul 27, 2021 | B2B PR Blog, Communication Strategy
Consideration of what makes a good communication strategy should follow once you have acquired a clear understanding of why your business needs a communication strategy. If any doubt remains, our clients can attest to the remarkable impact a communication strategy...
Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Communication Strategy, Integrated PR, Measurable PR and Marketing, PR Campaign Planning
As we hurtle towards 2023, and with talks of an imminent recession looming, it is more important than ever before for growing businesses to focus on aligning their Marketing and PR strategies and execution so that they can leverage restricted budgets to create impact...
To secure a sale, you need to create desire, a belief that your X will solve my Y. The higher the price tag of your X, the stronger my belief needs to be to close the sale – and the longer the likely sales cycle to embed that belief becomes, because belief is rooted...
B2B PR Blog, PR Campaign Planning
Everything you need to know for successful B2B PR campaign planningA strategic PR guide for B2B Marketers to help you execute your communication strategy.The planning phase of any communication strategy should always begin with the initial task of setting out some...
Analyst Relations, B2B PR Blog
How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...
B2B PR Blog, Brand Awareness, Integrated PR, Our PR approach
Our Client Service Director, Liz Churchman and Amir Bazrafshan of the the B2B Brand and Demand podcast, discuss strategic PR: how it differs from tactical PR and how, when planned and implemented properly, it can be used to build B2B brand awareness, engage the right...
| Cookie | Duration | Description |
|---|---|---|
| __cfduid | 1 month | The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. |
| cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-advertisement | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| Sign up to newsletter | 1 month | This cookie stores whether a visitor has seen and closed the pop up asking if they would like to sign up for EC-PR's newsletter. |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| Cookie | Duration | Description |
|---|---|---|
| bcookie | 2 years | This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. |
| lang | session | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. |
| lidc | 1 day | This cookie is set by LinkedIn and used for routing. |
| timezone | 1 month | A cookie that stores the data about whether a user has a timezone selected. |
| timezone_offset | 1 month | A cookie that remembers users' timezone preferences. |
| Cookie | Duration | Description |
|---|---|---|
| _gat | 1 minute | This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites. |
| Cookie | Duration | Description |
|---|---|---|
| _ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
| _gat_gtag_UA_135724595_1 | 1 minute | Google uses this cookie to distinguish users. |
| _gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. |
| Cookie | Duration | Description |
|---|---|---|
| bscookie | 2 years | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
| Cookie | Duration | Description |
|---|---|---|
| _ga_J7B1PM5LXC | 2 years | No description |
| active_demand_cookie_cart | 1 hour | No description |
| activedemand_session_guid | 10 years | No description |
| AnalyticsSyncHistory | 1 month | No description |
| session_uid | 20 years | No description |
| UserMatchHistory | 1 month | Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
