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Mar 17, 2025 | B2B PR Blog, Measurable PR and Marketing
Misalignment costs more than just revenue: When sales and marketing teams operate in silos, it leads to inefficiencies, a disjointed customer journey, and employee frustration. Alignment starts with strategy: Alignment should begin at the communication strategy phase....
Feb 28, 2025 | B2B PR Blog, Brand Awareness, Communication Strategy, Measurable PR and Marketing
Authored in conversation with Vanessa Ashworth, Head of Marketing Communications at A-SAFEBrand marketing: a marmite for marketers Marketers face constant pressure to prove ROI for every initiative. But what happens when the most valuable marketing activities can't be...
Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Brand Awareness, Communication Strategy, Measurable PR and Marketing
Authored in conversation with Vanessa Ashworth, Head of Marketing Communications at A-SAFEBrand marketing: a marmite for marketers Marketers face constant pressure to prove ROI for every initiative. But what happens when the most valuable marketing activities can't be...
B2B PR Blog, Measurable PR and Marketing
If you are a B2B marketing leader, you know the struggle – big growth targets, tight budgets, and a team already stretched to its limits. The pressure to increase market visibility without draining resources is relentless. But what if there was a way to make PR work...
How a thought leadership strategy transformed Blu Wireless into a defence market leader in the UK and USA Blu Wireless, a specialist in millimetre wave technology, wanted to enter a new market to them: defence. And not only that, they needed to grow reach in the US...
B2B PR Blog, Brand Awareness, Our PR approach, PR Campaign Planning
One of the most commonly asked questions we hear at our tech PR agency is: How can we increase our brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
B2B PR Blog, Our PR approach, Personal Branding
Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like Steven Bartlett. But is personal branding an appropriate strategy for c-suite executives in ambitious B2B tech businesses? In this article, we explore...
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