Media Relations
Media relations is a fundamental area of public relations without which it is impossible to deliver a PR programme.
Media relations involves developing and maintaining meaningful relationships with journalists and media outlets to ensure optimal inclusion of client and brand messages in target media.
By working with a team of experienced PR professionals, a company can increase distinction and credibility for its business through media exposure.
Media Relations
Media relations is a fundamental area of public relations without which it is impossible to deliver a PR programme.
Media relations involves developing and maintaining meaningful relationships with journalists and media outlets to ensure optimal inclusion of client and brand messages in target media.
By working with a team of experienced PR professionals, a company can increase distinction and credibility for its business through media exposure.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our approach to media relations
Our team of experienced PR professionals can help you develop and execute a media relations strategy that places your communication, campaigns and content in the media your target audience reads and trusts.
We understand that each company is unique and therefore, we will work closely with you to develop a bespoke media relations approach, and hit list, that aligns with your campaign objectives.
We provide a comprehensive media relations service to help increase prominence and authority for your business through media exposure.
Read more
Media List Development
As part of a comprehensive campaign, we will create a bespoke media list of relevant journalists and outlets to target for media coverage. This list will be tailored to your specific industry, target audience, and desired media coverage.
We will also supplement our list with individual reporters with a registered interest in your subject matter and ensure that we have current, personalised, contact details for them.
By targeting the right journalists and outlets, we increase the opportunity for securing press coverage for your brand and exposure of your message.
Press Release Writing and Distribution
We’ll write and distribute press releases to relevant media outlets to increase visibility for your company.
Press releases are an effective tool for announcing news and events that can help to generate media coverage for your company. News positions your business as a dynamic, winning business that makes it more attractive to potential customers, employees and your local community.
Our team of experienced writers will craft a compelling press release that will capture the attention of journalists and media outlets.
Our approach to media relations
Our team of experienced PR professionals can help you develop and execute a media relations strategy that places your communication, campaigns and content in the media your target audience reads and trusts.
We understand that each company is unique and therefore, we will work closely with you to develop a bespoke media relations approach, and hit list, that aligns with your campaign objectives.
We provide a comprehensive media relations service to help increase prominence and authority for your business through media exposure.
Read more
Media List Development
As part of a comprehensive campaign, we will create a bespoke media list of relevant journalists and outlets to target for media coverage. This list will be tailored to your specific industry, target audience, and desired media coverage.
We will also supplement our list with individual reporters with a registered interest in your subject matter and ensure that we have current, personalised, contact details for them.
By targeting the right journalists and outlets, we increase the opportunity for securing press coverage for your brand and exposure of your message.
Press Release Writing and Distribution
We’ll write and distribute press releases to relevant media outlets to increase visibility for your company.
Press releases are an effective tool for announcing news and events that can help to generate media coverage for your company. News positions your business as a dynamic, winning business that makes it more attractive to potential customers, employees and your local community.
Our team of experienced writers will craft a compelling press release that will capture the attention of journalists and media outlets.
Media Pitch Development
We’ll develop bespoke and compelling media pitches to secure media coverage for your company. A well-crafted pitch can make the difference between a journalist covering your story or ignoring it.
We work with media editorial calendars to identify upcoming opportunities to contribute, incisive comment. Our team will work with you to develop a pitch that highlights the unique angle of your story and why it is newsworthy.
Media Training
We offer media training to help your executives communicate effectively with the media.
Media Monitoring and Reporting
We’ll track and measure media coverage of your company and provide you with regular progress reports. This will allow you to see the impact of your media relations efforts, and to adjust as needed.
Media Pitch Development
We’ll develop bespoke and compelling media pitches to secure media coverage for your company. A well-crafted pitch can make the difference between a journalist covering your story or ignoring it.
We work with media editorial calendars to identify upcoming opportunities to contribute, incisive comment. Our team will work with you to develop a pitch that highlights the unique angle of your story and why it is newsworthy.
Media Training
We offer media training to help your executives communicate effectively with the media.
Media Monitoring and Reporting
We’ll track and measure media coverage of your company and provide you with regular progress reports. This will allow you to see the impact of your media relations efforts, and to adjust as needed.
Why choose EC-PR for media relations?
EC-PR is a team of experienced PR professionals specialising in providing media relations services to B2B tech companies. By choosing EC-PR for your media relations needs, you can benefit from the following:
- Tailored media list: Our team will create a customised media list of relevant journalists and outlets to target for media coverage. This list will be tailored to your specific industry, target audience, and desired media coverage, increasing the chances of securing coverage for your company.
- Press release writing and distribution: Our team of experienced writers will craft a compelling press release that will capture the attention of journalists and media outlets. We will also distribute it to relevant media outlets to increase visibility for your company.
- Media pitch development: We’ll develop bespoke and compelling media pitches to secure media coverage for your company. Our team will work with you to develop a pitch that highlights the unique angle of your story and why it is newsworthy.
- Media training: We offer media training to help your executives effectively communicate with the media. This can increase the chances of securing coverage for your company.
- Media monitoring and reporting: We’ll track and measure media coverage of your company and provide you with regular progress reports. This will allow you to see the impact of our media relations efforts, and to adjust as needed.
- Experience and expertise: Our team is made up of experienced PR professionals who have a deep understanding of the media landscape and know how to secure coverage for our clients. We have a proven track record of success in media relations and have worked with a wide range of B2B tech companies.
By choosing EC-PR for your media relations needs, you can benefit from our tailored approach, media list development, press release writing and distribution, media pitch development, media training, media monitoring and reporting, and our experience and expertise in the field.
Contact us today to learn more about our services and how we can help your company be distinct and command authority through media coverage.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our Case Studies
We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.
Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.
Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.
Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.
Media relations case studies
Industry sector(s): Mining, Software
Industry sector(s): Renewables
Industry sector(s): Telecommunications, Tech, Defence, Transport
Industry sector(s): Consulting, Maritime
Industry sector(s): InsurTech
Industry sector(s): IT
Industry sector(s): Maritime
Industry sector(s): Mining, Software
Industry sector(s): Software, Tech
Industry sector(s): Contact centre
Industry sector(s): Cybersecurity
Industry sector(s): Consulting, IT
Industry sector(s): Software, Logistics
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.
Media relations articles
How to build brand presence in your target media: Why PR agencies are essential
Earned media and owned media: why you need both
How to run an outstanding online media roundtable
