Maritime - Messaging
Developing a positioning statement and identifying values
Requirement
ASV designs, builds, operates, leases and sells autonomous surface vessels in a rapidly growing and increasingly competitive maritime space. We were asked to help them to protect their market share and grow their business. Before undertaking focussed marketing activity we recommended the development messaging to help engage and inspire its audiences.
Plan
We designed and facilitated a one-day structured workshop in which the leadership team participated. An iterative process was used to develop a company positioning statement and identify values for ASV that the team felt would set it apart and position it for growth in to new defined sectors. We then took away the team’s work and applied interpreted the corporate statement into a compelling rationale that could be easily adapted for inclusion in day to day business conversations.
Outcome
“Lorraine and team helped us focus some very complex topics into a clear message and would recommend them”
Socura Cybersecurity PR Case Study
Home · Case Study · SocuraStand-out Cybersecurity Stories Socura is a London-based firm which works to make the digital world a safer place. Socura’s Threat Detection and Response managed service (often referred to as MDR) helps organisations detect any advancing...
ITPEnergised Environment PR Case Study
Home · Case Study · ITPEnergisedA Strategy For Standout Success Believing passionately about the world’s transition to net zero, ITPEnergised is a team of technical consultants who work with their clients to deliver renewables asset management services and expert...
How to use PR campaigns to build trust
Trust is a precious commodity, developed and banked with your audience over the course of thousands of interactions and touchpoints. The more honesty and helpfulness infused in each of these interactions, the more trust that is accumulated. Until eventually, you’ve...
GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.
