MANAGEMENT CONSULTANCY – AWARENESS
How to achieve high coverage in specific press

Requirement
Communicaid helps clients to communicate globally with their international counterparts, customers, suppliers and wider stakeholders by providing training, coaching and consultancy. We were asked to help position the business as a trusted and highly valued partner amongst the HR & training community.
Plan
We designed and executed a PR plan which included thought leadership, case studies and opinion pieces. This resulted in consistent and extensive coverage in target press including regular feature length contributions was secured.
Outcome
“…high quality coverage in specific press is achievable when the right process, knowledge and content are deployed. We have used the editorial coverage both to support our sales initiatives and to enhance our web ranking.”
Should B2B businesses choose to spend on PR or advertising?
If you’re a marketer in a B2B business, you likely have a limited marketing budget and so are inclined to be more careful and sceptical where your money goes. You want guaranteed results and a cost-effective way to reach your strategic goals. It can be difficult to...
What’s The Difference Between B2B PR & B2C PR?
You will no doubt be familiar with the terms business to consumer (B2C) and business to business (B2B) PR. You may even understand that these two styles of PR are different, but can you put your finger on the differences? Most understand B2C is consumer-based and...
How much does a PR campaign cost?
This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should think about investing in a PR campaign.How much does a PR campaign cost? This is a question many have asked and will continue to ponder, but nobody will...
GUARANTEED PERFORMANCE
We are a PR agency with a difference. Being in the right place at the right time. We will deliver feature length coverage in your target press... or your money back