Defence - Customer Magazine
Producing high-quality content that makes compelling reading
Requirement
Focus is the customer magazine for the BMT group of companies, a global multi-disciplinary maritime engineering consultancy, serving clients in the energy, transport and defence sectors. Produced twice a year it requires vibrant thought provoking material based around a central theme.
Plan
For each issue EC-PR takes responsibility for developing a compelling theme and identifies authoritative contributors, both internal and external, to invited to participate. The team then takes responsibility for drafting all the editorial from interview and secured all relevant approvals before submitting to BMT Group.
Outcome
“ I know I can trust them to drive action forward and they not only come up with great ideas for content, but deliver well written articles based on their interviews with our staff, partners and clients.”
10 Business Benefits of B2B PR
What will PR do for my business? One of the key questions we often hear is along the lines of “Why do I need to do PR?” or “What will PR do for my business?” and the reality is that there are so many benefits of PR, the list is endless, but we want to focus on the...
How to justify the business cost of B2B PR
Building a pipeline of potential and future customers (opportunities). How do prospects get to know, like and trust you – it’s through brand building and brand awareness. This is the job of public relations. Getting people into your funnel and keeping them warm, until...
8 things to consider when choosing a PR agency for your B2B brand
I’m married to a man that I met on Match. Initially the online dating process was bizarre, then a little wicked and then, eventually, pretty amazing. The more I worked at it, the clearer my view was, of what I did, and didn’t want. Having a clear view of what you want...
GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.
