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Integrated PR is PR that supports and integrates with your marketing activities regardless of media channel. Digital transformation has brought marketing and PR closer together, because of all the communication touchpoints now available to organisations. And so Marketing and PR teams need to be aligned through a shared communication strategy. Integrated PR is essential to optimise your marketing efforts and ensure that the right content and messaging appears at the right stages of your customer journey.
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Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Communication Strategy
A clear, compelling value proposition is the cornerstone of a brand's communication strategy that will guide all your business communications. Crafting an effective value proposition will succinctly convey the unique benefits customers receive from your business,...
B2B PR Blog, Technical Authorship, White paper
A strong B2B PR strategy needs to facilitate opportunities to position you as a genuine leader in your industry. One beneficial way to do this is to create more in-depth, forward-thinking content such as B2B PR white papers.What is B2B PR white paper in marketing?...
B2B PR Blog, Communication Strategy, Messaging development
A positioning statement is a powerful part of your communication strategy that defines your product’s unique value versus your competitors. To write an effective positioning statement you need to identify your target audience, clarify your brand’s uniqueness,...
B2B PR Blog, Brand Awareness, Content Creation
This article examines the crucial role of brand imagery in conveying identity and driving growth. Learn how thoughtful, research-based visual choices can elevate a brand, while poor imagery can harm it. Identify when you need a visual rebrand, explore how AI can...
B2B PR Blog, Content Creation, Event Publicity, Roundtable & Webinar Marketing
With the right processes in place, one roundtable event can generate enough marketing and PR materials to last a year. This article explains how. We look at planning your event, choosing the right topics, creating a content distribution strategy and repurposing...
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