Roundtable & Webinar Marketing
Are you a B2B tech company looking to increase visibility and authority for your brand? Is your business missing out on high-trust media coverage that builds your gravitas and reach?
Our webinar and roundtable PR services can help you effectively reach your target audience driving interest, credibility, and engagement.
Webinar marketing is a powerful tool for businesses looking to command a more significant share of voice and build authority.
By hosting webinars and roundtables, companies can showcase their expertise and thought leadership to a targeted audience, and secure exposure in high-trust media channels to increase their reach, impact and credibility.
Roundtable & Webinar Marketing
Are you a B2B tech company looking to increase visibility and authority for your brand? Is your business missing out on high-trust media coverage that builds your gravitas and reach?
Our webinar and roundtable PR services can help you effectively reach your target audience driving interest, credibility, and engagement.
Webinar marketing is a powerful tool for businesses looking to command a more significant share of voice and build authority.
By hosting webinars and roundtables, companies can showcase their expertise and thought leadership to a targeted audience, and secure exposure in high-trust media channels to increase their reach, impact and credibility.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our webinar marketing service
Our webinar and roundtable PR services are designed specifically to help B2B tech companies achieve these goals. By working with a team of experienced PR professionals, you can develop a strategy that aligns with your business goals and targets your desired audience.
Defining Webinar Marketing Objectives
In order to effectively reach your target audience and achieve your business goals through webinar marketing, it is essential to have a clear set of specific objectives for your webinar.
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Our team of PR professionals will help you identify realistic objectives which are aligned with your communication strategy and your tactical needs. These objectives will enable you to determine what you need to convey to provoke your desired action and provide a benchmark for evaluation.
We know from experience that clarity around your webinar objectives will drive quality audience attendance because clear objectives help set audience expectations and increase their motivation to participate.
Distinct Content
To convince your desired audience to give up their valuable time, you need to make your theme topical, informative, or controversial. Our PR team is experienced in teasing out your messaging nuances that will make your webinar theme stand out.
Distinct content will keep your audience engaged, it will build trust and credibility and will increase webinar attendance.
Webinar Marketing Strategy Development
A key responsibility of our webinar and roundtable PR services is to ensure that the webinar or roundtable panel is balanced. It’s important that your panel has both company experts and current customers, as well as prospects and independent experts; this gives the panel credibility through balance.
Our team will assist you in the planning, design and execution of webinars that showcase your company’s expertise, thought leadership and services. This includes researching and selecting relevant topics, creating a compelling agenda, identifying and inviting industry thought leaders, and providing guidance on technical aspects such as platform selection, audio-visual equipment and live streaming.
Our webinar marketing service
Our webinar and roundtable PR services are designed specifically to help B2B tech companies achieve these goals. By working with a team of experienced PR professionals, you can develop a strategy that aligns with your business goals and targets your desired audience.
Defining Webinar Marketing Objectives
In order to effectively reach your target audience and achieve your business goals through webinar marketing, it is essential to have a clear set of specific objectives for your webinar.
Read more
We know from experience that clarity around your webinar objectives will drive quality audience attendance because clear objectives help set audience expectations and increase their motivation to participate.
Distinct Content
To convince your desired audience to give up their valuable time, you need to make your theme topical, informative, or controversial. Our PR team is experienced in teasing out your messaging nuances that will make your webinar theme stand out.
Distinct content will keep your audience engaged, it will build trust and credibility and will increase webinar attendance.
Webinar Marketing Strategy Development
A key responsibility of our webinar and roundtable PR services is to ensure that the webinar or roundtable panel is balanced. It’s important that your panel has both company experts and current customers, as well as prospects and independent experts; this gives the panel credibility through balance.
Our team will assist you in the planning, design and execution of webinars that showcase your company’s expertise, thought leadership and services. This includes researching and selecting relevant topics, creating a compelling agenda, identifying and inviting industry thought leaders, and providing guidance on technical aspects such as platform selection, audio-visual equipment and live streaming.
Media Relations
Securing media coverage for your event, whether webinar or roundtable, is essential to increase the visibility and credibility of your business.
Our team of senior PR professionals will manage media relations and outreach to relevant media outlets to secure coverage for your company and the webinar or roundtable. This includes identifying key journalists and media outlets, crafting and distributing press releases, and coordinating interviews and media appearances.
Roundtable Organisation
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Business journalists seek compelling stories and insights to engage their audience and help them better understand the business world.
If you can provide them with unique perspectives, relevant information, and compelling quotes, you can help ensure that your interview is successful and your message is communicated effectively.
If you don’t satisfy a journalist you have agreed to speak to about a specific subject matter, two things will happen – first you will get no press coverage and second you are unlikely to get a second opportunity.
Satisfying a journalist doesn’t have to be difficult or frightening, you just need to be properly prepared, and this is what we help you do through our media training.
Media Relations
Securing media coverage for your event, whether webinar or roundtable, is essential to increase the visibility and credibility of your business.
Our team of senior PR professionals will manage media relations and outreach to relevant media outlets to secure coverage for your company and the webinar or roundtable. This includes identifying key journalists and media outlets, crafting and distributing press releases, and coordinating interviews and media appearances.
Roundtable Organisation
Read more
Business journalists seek compelling stories and insights to engage their audience and help them better understand the business world.
If you can provide them with unique perspectives, relevant information, and compelling quotes, you can help ensure that your interview is successful and your message is communicated effectively.
If you don’t satisfy a journalist you have agreed to speak to about a specific subject matter, two things will happen – first you will get no press coverage and second you are unlikely to get a second opportunity.
Satisfying a journalist doesn’t have to be difficult or frightening, you just need to be properly prepared, and this is what we help you do through our media training.
Why decide on EC-PR when marketing a webinar?
There are several reasons why you should choose EC-PR for your webinar marketing needs:
- Experience: Our team of PR professionals has extensive experience in developing and executing successful webinar marketing campaigns for businesses in a variety of industries. We have a deep understanding of the unique challenges and opportunities that come with webinar marketing, and know how to develop and execute a strategy that will achieve your business goals.
- Tailored approach: We understand that every business is different and has unique needs. That’s why we take a tailored approach to each of our clients, developing a customised PR strategy that is tailored to your specific goals and target audience.
- Comprehensive services: We offer a range of services that cover all aspects of webinar marketing, from strategy development to webinar development, media relations, roundtable organisation, social media management, and analytics and reporting. This comprehensive approach ensures that all aspects of your campaign work together to achieve your goals.
- Strong media relationships: We have established relationships with key media outlets and journalists, which allows us to secure coverage for our clients in the most relevant and impactful outlets.
- Proven track record: We have a proven track record of delivering results for our clients. By working with us, you can be confident that you are working with a team with the experience and expertise to help you achieve your goals.
- Flexibility: We understand that your business goals and target audience may change over time. We are always willing to adapt our approach and strategies to keep up with the latest market trends and industry changes.
- Analytics and reporting: We provide our clients with regular progress reports on the campaign’s effectiveness, to help them make informed decisions on how to move forward and optimise their strategies.
Don’t miss the opportunity to take your B2B PR campaign plans to the next level and boost your brand’s image. Contact us today to schedule a free consultation and see the difference partnering with EC-PR can make for your business.
Choosing EC-PR for your webinar marketing needs means working with a team of experienced professionals who will develop and execute a customised, comprehensive strategy that is tailored to your business goals, and delivers measurable results.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our Case Studies
We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.
Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.
Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.
Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.
Roundtable case studies
Industry sector(s): Mining, Software
Industry sector(s): Software, Tech
Industry sector(s): Mining, Software
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.
Roundtable and webinar marketing articles
Our complete guide to B2B roundtable events
How to use a business roundtable event to make a year’s worth of content
How to run an outstanding online media roundtable
