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Industry Insights
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EC-PR climbs 8 places in PR Week’s Top 150 B2B PR Agencies
EC-PR, a leading specialist in strategic communications for B2B companies, has climbed eight places in PR Week’s 2025...
Why brand awareness is the bedrock of a resilient lead pipeline
In the past week, I've had three separate conversations with business leaders, each with the same pressing request:...
9 Reasons why CEOs & executives should be active on LinkedIn
LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business leaders...
Why a waterfall strategy keeps your message flowing
You’ve placed a fantastic piece of thought leadership content in your target media. You’re proud of the insights,...
The top 7 LinkedIn algorithm hacks to use in 2025
There’s been a lot of buzz about the latest LinkedIn algorithm report from JustConnecting and Richard van der Blom. Richard van der Blom is a leading LinkedIn algorithm expert whose research has become the gold standard for understanding how the platform really works....
Breaking down barriers: How CMOs can help tech leaders embrace LinkedIn
LinkedIn is an invaluable platform for professional networking, brand building and thought leadership. But many senior leaders in the tech industry still hesitate to fully engage on this platform. It is crucial for Chief Marketing Officers (CMOs) to understand the...
Why brand awareness is the bedrock of a resilient lead pipeline
In the past week, I've had three separate conversations with business leaders, each with the same pressing request: "We need more leads." It's a familiar refrain. But when I asked a simple follow-up question – “What's your
9 Reasons why CEOs & executives should be active on LinkedIn
LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business leaders to build their personal brand, foster business relationships, and showcase their company's values. With over 1 billion members in more than 200...
