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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to create and use target personas in marketing communications
Why target personas are an essential marketing tool If your marketing messages aren't landing — or your audience seems...
Thought leadership content: what works in 2025?
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see...
Stretch your PR pounds: smart shortcuts for B2B tech success
In the second blog of our lean B2B tech PR series, Account Manager Charlie Castillo unveils why strategic shortcuts...
Marketing-Sales alignment for smaller teams: 4 steps to make it work
A marketing team celebrates a surge in new leads, while the sales team complains that none are worth pursuing. Sound...
9 Reasons why CEOs & executives should be active on LinkedIn
LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business leaders to build their personal brand, foster business relationships, and showcase their company's values. With over 1 billion members in more than 200...
Why a waterfall strategy keeps your message flowing
You’ve placed a fantastic piece of thought leadership content in your target media. You’re proud of the insights, research and reflections you’ve shared. Perhaps you have shared it with your prospects and via a link in your company newsletter. But you don’t have to...
Thought leadership content: what works in 2025?
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see thought leadership as a way to elevate their brands and establish authority. And PR agencies, like EC-PR, are enjoying more requests for this kind of...
Stretch your PR pounds: smart shortcuts for B2B tech success
In the second blog of our lean B2B tech PR series, Account Manager Charlie Castillo unveils why strategic shortcuts are the savvy marketing leader's secret weapon. As budgets continue to shrink across B2B tech, these practical approaches can help you deliver...
