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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How much does PR cost in 2025?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the...
8 simple steps to an effective B2B communication strategy for 2025
How to build a B2B communication strategy that works A strong B2B communication strategy differentiates your brand,...
Why a focused marketing communication budget drives stronger results
Gartner has just released data telling us European marketing budgets are being squeezed yet again this year They...
5 Ways to maximise a tight marketing budget
Marketing budgets tight? Here’s the silver lining... It will force you to be laser-focused on what actually works. In...
Six reasons why you need a communication strategy
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being wasted and it’s impossible to be consistent and efficient. Without a communication strategy, CMO’s are expected to deliver whilst working in a vacuum,...
Why likeability matters in PR and marcomms
Why is likeability so important in tech PR & Marcomms? Why isn’t a sublime product enough to get you past the winning post? Put simply, likeability is about safety and familiarity. No one is inclined to make a potentially career-ending decision to spend a...
8 simple steps to an effective B2B communication strategy for 2025
How to build a B2B communication strategy that works A strong B2B communication strategy differentiates your brand, ensuring clear, persuasive messaging. After years of helping brands craft impactful messaging, we’ve uncovered a common mistake—many businesses focus on...
Why a focused marketing communication budget drives stronger results
Gartner has just released data telling us European marketing budgets are being squeezed yet again this year They report that budgets have fallen by 16% to an average of 7.4% of revenue. What does this mean for B2B tech firms? Spreading your marketing budget across too...