Analyst relations
Are you a tech company looking to boost your credibility and stand out in a crowded market?
Building and maintaining relationships with industry analysts through analyst relations is a proven way to achieve these goals.
Our team of experienced AR professionals can help position your company at the forefront your industry, gain valuable insights about your offering, and grow your visibility among buying decision-makers.
Analyst relations
Are you a tech company looking to boost your credibility and stand out in a crowded market?
Building and maintaining relationships with industry analysts through analyst relations is a proven way to achieve these goals.
Our team of experienced AR professionals can help position your company at the forefront your industry, gain valuable insights about your offering, and grow your visibility among buying decision-makers.
Why consider analyst relations?
It is suggested that between 40 to 60 percent of IT buying decisions are influenced by analysts.
These analysts are experts in their field and are often consulted by businesses, investors and media outlets for their opinions and insights on topics, especially related to B2B technology solutions and tech industry developments.
By building relationships with analysts and gaining coverage in analyst reports and recommendations, a company can grow credibility within its sector, differentiate itself from competitors, and gain valuable insights and visibility for its products and services.
Analyst relations can also help you stay up-to-date on industry trends and better understand the needs and preferences of your target market.
For frequently asked questions about analyst relations, please see our article: What are analyst relations? Your questions answered.
Analyst relations have sharpened our conversations
“The analyst relations programme has supercharged our interactions with some of the most knowledgeable people in our industry. The conversations have helped us shape and finesse our new messaging that has in turn levelled up my conversations with analysts, industry, and customers.”
Jonny Halife
CTO & Board Member, SOUTHWORKS
Our analyst relations service
What to expect from an AR programme with EC-PR:
Build relationships
Our team will work with you to identify and prioritise influential analysts in your industry. We will reach out to them, set up meetings and maintain regular communication.
Provide valuable insights
We will help you share your company’s expertise and thought leadership through a variety of channels, such as analyst briefings and newsletters.
Respond to enquiries
We’ll help you manage and respond to enquiries from analysts, ensuring that you’re providing them with the information they need to accurately understand your company and products.
Tracking and measuring
We’ll track and measure the impact of your analyst relations efforts, helping you understand the value and ROI of your efforts, and identify opportunities for improvement and achieve better results for your company.
Industry analysts now approach us
“EC-PR has introduced BCB Group to one of the most highly influential groups of people in the market – the industry analysts. The analysts now approach us when writing relevant content and reports, and have a good understanding of our unique proposition.”
Sam Shrager
Executive Director, Marketing & Communications, BCB Group
Benefits of an AR programme
Committing to an analyst relations programme drives four business benefits:
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Influence on key-decision makers
Selected analysts will become aware of your unique proposition and can feature your product or service in vendor evaluation reports for your industry. This can help inform the perceptions of your buyers and decision-makers.
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Increased credibility
Analyst coverage provides third-party validation from a trusted source, boosting credibility and demonstrating your company’s seriousness in the market.
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Long-term trusted relationships
An AR programme over time will result in fruitful relationships with some of the most knowledgable people in your industry, who can offer valuable insights into market trends and competitor activities.
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Insight to refine your proposition
Staying abreast of the questions and interests of analysts can inform and improve product development and positioning, and help you stay ahead of the competition.
Why choose EC-PR for analyst relations?
EC-PR’s team of experienced professionals is the right choice for companies looking to gain a competitive advantage by building relationships with industry analysts.
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A proven track record
We have a proven track record of successfully building and maintaining relationships with industry analysts.
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A knowledgeable team
We have the skills to help you establish your company as a thought leader in your industry and gain access to the insights and expertise of industry analysts.
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We cover all bases
We offer comprehensive services that cover all aspects of Analyst Relations, including briefings, facilitating requests for information for specific analyst reports, measurement, and reporting.
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A tailored strategy
We will work closely with you to create a strategy that aligns with and delivers against your business goals and objectives.
Insights from industry analyst briefings have been instrumental
“EC-PR’S AR programme has helped us get in front of some of the most influential industry thinkers in insurtech and started to build their advocacy and buy into our vision.
“The greatest impact AR has had on our business is related to the quality of feedback and insights gathered during industry analyst briefings. These have been instrumental in shaping our new company messaging and proposition.”
Andrew Yeoman, CEO of Concirrus
Introducing the Essential Guide to Stellar Analyst Relations
An invaluable six-step guide to understand analyst relations as a successful strategic communications function of your business.
Send us a message
Would you like to find out more about initiating an analyst relations programme for your business? Send us your questions and we’ll get back to you.
Analyst relations case studies
Our case studies show some of the unique challenges and goals that our clients face and the tailored strategies we developed to deliver measurable results.
Industry sector(s): Finance, Cryptocurrency
Industry sector(s): IT
Industry sector(s): InsurTech
Industry sector(s): Renewables
Industry sector(s): Software
More about analyst relations
Browse our insights for more about analyst relations, what’s involved in an AR programme and how one can help your business grow.
What are analyst relations?
Analyst Relations in 2024: What’s on the horizon?
What is an analyst relations programme?
