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Achieving clarity through strategy

Jul 3, 2024

Home · Case Study · AzteQ Achieving Clarity Through Strategy AzteQ is a small and dedicated team of IT professionals who put people first. A technology service partner, they help clients optimise their technology investment, maximise adoption and improve productivity....

A strategy for standout success

Jul 3, 2024

Home · Case Study · ITPEnergised A Strategy For Standout Success Believing passionately about the world’s transition to net zero, ITPEnergised is a team of technical consultants who work with their clients to deliver renewables asset management services and expert...

How to create and use target personas in marketing communications

Jun 3, 2024 | B2B PR Blog, Communication Strategy, Messaging development, PR Campaign Planning

How to create and use target personas in marketing communications Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they...

Make your B2B tech business stand out with tailored communications

May 20, 2024 | B2B PR Blog, Communication Strategy, Content Creation, Messaging development

Make your B2B tech business stand out with tailored communications The power of engagement: Crafting content that resonates with a tech audience In an era dominated by rapid technological advancements where machine learning, artificial intelligence (AI), and Industry...

How we mastered a customer-centric content strategy with a Brilliant Ideas Bank

Apr 30, 2024 | B2B PR Blog, Communication Strategy, Content Creation, Our PR approach

How we mastered a customer-centric content strategy with a Brilliant Ideas Bank David Ruane Our guest author, Dave Ruane, is Global Director Client Solutions at Lion People Global a growth solutions company, and former director of Marketing at XTM International. He...

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Achieving clarity through strategy

A strategy for standout success

How to create and use target personas in marketing communications

Make your B2B tech business stand out with tailored communications

How we mastered a customer-centric content strategy with a Brilliant Ideas Bank

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