Maritime - Messaging
Developing a positioning statement and identifying values
Requirement
ASV designs, builds, operates, leases and sells autonomous surface vessels in a rapidly growing and increasingly competitive maritime space. We were asked to help them to protect their market share and grow their business. Before undertaking focussed marketing activity we recommended the development messaging to help engage and inspire its audiences.
Plan
We designed and facilitated a one-day structured workshop in which the leadership team participated. An iterative process was used to develop a company positioning statement and identify values for ASV that the team felt would set it apart and position it for growth in to new defined sectors. We then took away the team’s work and applied interpreted the corporate statement into a compelling rationale that could be easily adapted for inclusion in day to day business conversations.
Outcome
“Lorraine and team helped us focus some very complex topics into a clear message and would recommend them”
Mastering the art of investor communication: a strategic guide
Discover how to communicate effectively with investors and successfully secure funding. We guide you through: mastering business fundamentals to build investor confidence crafting a value propostion to present to investors demonstrating your business is ready for...
The complete guide to effective B2B brand messaging
Breakthrough B2B brand messaging will resonate with your ideal client at every stage of their buying journey. B2B messaging is the cornerstone of successful brand communication. This guide explores the crucial stages of the B2B buying journey and reveals how to...
How to create and use target personas in marketing communications
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.
