Cybersecurity - Media Training
How to equip spokespeople to confidently engage with journalists
Requirement
The Mason Advisory Cybersecurity practice awareness campaign has delivered consistent brand visibility and as the campaign gathers momentum, there will be increased opportunity for its experts to engage with journalists. The task was to equip Mason Advisory’s cybersecurity practice spokespeople with the knowledge, skills and practical experience of being questioned by a journalist so that they could deliver an interesting, informed and compelling interview.
Plan
Spokespeople were provided with insight into how the media works, what journalists are looking for and the common bear traps to avoid. Each executive was then provided with a number of bespoke scenarios to practice with EC-PR playing the role of the journalist. The executives were filmed to add tension so that they could experience answering questions under pressure.
Outcome
“The Mason Advisory cybersecurity brand profile has grown significantly, with regular commentary in key press. Our straight talking, clarity of thought and problem solving credentials are communicated consistently. The recognition that our brand receives in the media ensures our consultants are considered as critical partners in a highly competitive market.”
How to adapt to the State of PR and Journalism in 2023
We work in a tightly woven web, yet the evolving fields of Public Relations and Journalism interweave with more complexity than any other industry. In many aspects, any changes felt in one can dramatically impact the other. In Muck Rack's recent State of PR and State...
Insurtech Start-up Success: The Role of PR
As a insurtech start-up, thinking about your PR at an early stage can pay dividends in the future. Here, we take a look at why There’s a lot to think about when starting up as a new insurtech, and it can be tempting to put ‘soft’ matters, such as marketing,...
How to choose the right issues to build your brand reputation
How do you select the right topics to help build your B2B brand reputation, which journalists are interested in, and that resonate with your target audience? Here is our 4-step guide to kickstart your media relations in 2023 with a flourish. Listen before you speak!...
GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.
