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Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Communication Strategy, Our PR approach
And why Tech PR with a communication strategy will keep costs down In this article we’ll look at the four main costs to consider before choosing to embark in tech PR activity. Secondly, we’ll weigh these up against the costs of not doing tech PR for a growing...
B2B PR Blog, Communication Strategy
What is a positioning statement? What role does it play in marketing communications and B2B PR? What should a positioning statement include and what value is it to business? In this guide we share our positioning statement template and example of how you use it.What...
You may be weighing up the idea of PR for your company and asking yourself, is it worth it? You may be considering the pros and cons of PR and have come to the conclusion that you’ll be fine, - especially if you think that you’re already well known within your...
B2B PR Blog, LinkedIn, Networking
They say time flies when you’re having fun. It’s hard to believe that my two-year anniversary since joining EC-PR as an employee has already been and gone. Here’s some of my thoughts on a cracking two years, my journey, my learnings and the highlights! Thanks to...
B2B PR Blog, Communication Strategy
In a nutshell, a communication strategy is the blueprint for how you are going to deliver your business plan. Rooted in defined commercial goals and led by senior stakeholders across your business, it outlines your who, what, why, where, and when. A critical part of...
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