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Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Communication Strategy, Integrated PR, Our PR approach
5 Tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be a big step up for ambitious B2B tech businesses, so it’s important to feel confident that you’re getting the biggest bang for your buck – after all,...
B2B PR Blog, Communication Strategy, Content Creation, Our PR approach
Our guest author, Dave Ruane, is Global Director Client Solutions at Lion People Global a growth solutions company, and former director of Marketing at XTM International. He shares his example of how their B2B business implemented a customer-centric content strategy...
B2B PR Blog, Editorial, PR Campaign Planning, Services
Why the need for new tactics? Is the press release dead? The changing face of the media, with less staffing journalists on publications, more writers and bloggers to reach out and connect with, the impact of AI and the proliferation of low quality content being...
B2B PR Blog, Communication Strategy, Our PR approach
Successful PR strategy requires a deep understanding of your clients. Discover five ways we learn what makes our clients tick. In B2B tech PR, understanding the intricate layers of our clients’ businesses is not just a process—it's a compulsion! At EC-PR, our mission...
B2B PR Blog, Content Creation, Our PR approach, Thought Leadership
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see thought leadership as a way to elevate their brands and establish authority. And PR agencies, like EC-PR, are enjoying more requests for this kind of...
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