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Communication Strategy

If you’re a B2B tech company aiming to deliver consistent, compelling communication and content across all channels, while aligning your marketing efforts directly with your business objectives, a marketing communication strategy is essential.

Developed by EC-PR in close collaboration with your senior stakeholders, a communication strategy defines your value proposition, sector priorities, target personas and key messaging designed to inspire action from your ideal audience.

Why you need a communication strategy

Home · Services · Communication strategy

Communication Strategy

If you’re a B2B tech company aiming to deliver consistent, compelling communication and content across all channels, while aligning your marketing efforts directly with your business objectives, a marketing communication strategy is essential.

Developed by EC-PR in close collaboration with your senior stakeholders, a communication strategy defines your value proposition, sector priorities, target personas and key messaging designed to inspire action from your ideal audience.

Why you need a communication strategy

Why your B2B business needs a communication strategy

For B2B businesses a strong communications strategy empowers CMOs to lead with confidence, aligning teams around shared goals while providing a clear roadmap for decision-making.

It sharpens focus, helps prioritise the right sectors and personas and ensures messaging is targeted, consistent and persuasive at every stage of the buyer journey. It also unlocks the power of integrated PR, amplifying impact across channels.

Ultimately, a communication strategy supports your business plan by making marketing more effective, efficient and measurable, enabling you to achieve greater results much more quickly.

EC-PR clients have seen real results—one reported 18 measurable benefits, including new client wins, just months after implementing their strategy.

Renewed passion and strategic focus

Thanks to EC-PR’s support, we now have a blueprint which clearly defines how sales and marketing will assist us in delivering the business plan, providing us with clarity as to where we need to invest our resources for greatest impact. We now feel a sense of empowerment and it has renewed passion and pride in what makes the ITPEnergised brand so special”

Jonny Clark

Managing Director, ITPEnergised

How we work with you

Our communication strategy service

Here’s how EC-PR will help your business craft a winning communication strategy:

Build a core team

Our team will work with you to form a cross-functional working group that includes leaders from sales, customer service, product and marketing. Their insights will ensure your strategy is grounded in reality and adopted across the business.

Align with commercial goals

Your strategy will be shaped around your company’s sales objectives. Together, we’ll explore your commercial context, looking at targets, territories and customer acquisition goals and ensure your messaging and priorities are aligned to drive real business results.

Clarify your value proposition and audience

We’ll work with you to shape a compelling value proposition so it clearly articulates what sets you apart and why customers should care. At the same time, we’ll identify and prioritise your most valuable audience segments, building rich personas that guide targeted communication.

Craft messaging that converts

We’ll create clear, consistent messaging for each stage of the buyer journey. In addition, we’ll validate your approach with real customers and embed it across all channels to ensure alignment, consistency and measurable impact.

Want more information on the process? Read the 8 steps to writing a winning communication strategy.

Laser-focused messaging that hits the mark

EC-PR has really focused on understanding the business and it quickly became apparent that this wasn’t just about building brand awareness – we needed to have absolute clarity around our value proposition and our messaging throughout the different stages of the buying cycle.

EC-PR helped us to formulate this, which was instrumental to ensuring the brand awareness campaign was aligned and laser-focused on our target audiences.”

Alistair Mackenzie

CEO, Predatar

Business benefits

Benefits of a communication strategy

Creating a focused communciation strategy delivers many benefits:

Win more business

Clear, consistent messaging makes tenders more persuasive and sparks interest from prospects.
Stand out from competitors

A strong strategy defines what makes you different, making your brand more memorable and compelling.
Accelerate meaningful conversations

With sharper positioning, it’s easier to start the right discussions and get to the heart of client needs faster.
Align your team

Leadership and employees are more engaged and united around shared goals and messaging.
Maximise efficiency

Knowing your audience helps focus time, budget and marketing effort where it counts.
Strengthen your presence

With focused LinkedIn activity and better external messaging, your brand becomes more valuable and understood in the market.

What makes EC-PR different?

Why choose EC-PR for crafting a communication strategy?

EC-PR’s team of experienced professionals is the right choice for companies looking to gain a competitive advantage by building relationships with industry analysts.

Expertise and experience

EC-PR is a team of experienced PR professionals who have a deep understanding of the communications industry and a proven track record of delivering impactful results. We have worked with a wide range of B2B technology companies and have a strong understanding of the unique challenges and opportunities these businesses face.
Tailored approach

We know that no two businesses are the same. That’s why we take the time to understand your specific goals, target audience and competitors to develop a communication strategy designed to support and accelerate your business plan.
Comprehensive service

Our communication strategy service provides everything you need to create and implement an effective plan. Using a structured and proven methodology, we guide you through two focused one-day workshops, drafting your communication strategy and customer validation.
Results-driven focus

At EC-PR, our goal is to help make your brand both distinctive and desired through consistent and compelling communication, content and campaigns. Developing and using a marketing communication strategy is the most powerful tool to achieving this outcome

Sharper messaging. Stronger USP. Real results.

You have offered us enormous value in getting us to this stage. When I think back to the lack of focus and structure that our message had originally to where we are today, for both our clients and our staff, it’s been a game changer for us and massive thanks to you for that.

“The delivery model, AssureRMF, has undoubtedly been the pivotal development. If you had told me at the start of this journey that a business like ours, operating in our space, could have a USP, I would never have believed you. I would not have thought it was possible. But we do, and we have, we stand out for all the right reasons. That’s remarkable.”

Dave Kelly

CEO of 2i

Introducing Pathway:
Your 8-step communication strategy

We’re delighted to offer you this free guide, which provides a comprehensive approach to developing an effective B2B communication strategy.

Download PDF guide

Recommended budget

Working with EC-PR to develop a comprehensive and robust communication strategy is a one-off fixed price investment of £13k, which includes:

Two days of focused workshops involving representatives from leadership, sales and service teams.
Communication strategy outputs: your value proposition, sector priorities, target buyer personas, positioning statements and messaging (for each stage of the buying cycle).
New for 2025 – your Brilliant Ideas Bank featuring dozens of on-strategy, persona-specific seed ideas for content.

Send us a message

Would you like to find out more about creating a communication strategy for your business? Send us your questions and we’ll get back to you.

Complementary services

Our services go beyond communication strategies. To turn your communication strategy into measurable momentum, you may also want to consider these complementary services.

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Roundtable & Webinar Marketing

Event Publicity

Content Creation Services

Crisis PR Management

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