Latest articles from James
Making trust measurable: 5 metrics to prove your strategy is working
Trust has always mattered in B2B — but now it decides business outcomes. According to The Trust Advantage, a study ...
Why thought leadership is your most overlooked sales accelerator
You can do everything right. Clear messaging, strong pipeline, technically brilliant product and a fair price. And ...
Looking to shorten your sales cycle? Start by building trust
Lengthy buying journeys are one of the most common frustrations for sales leaders. A deal may be moving in the ...
Half of tech buyers rank trust above cost when choosing vendors, EC-PR research reveals
Discovery stage identified as critical trust barrier before sales engagement begins.
Trust has emerged as the ...
The trust factor: What every pipeline depends on
A vendor can offer the right solution at the right price and still lose the deal. That reality leaves many ...
Why alignment beats activity in tech marketing
George Bernard Shaw taught us, “The biggest problem in communications is the illusion it has taken place”. Perhaps ...
A strategic approach to risk management for brand success
Effective risk management isn't just a safeguard, it's a strategic imperative for sustainable brand growth. While ...
The hidden costs of cutting corners in PR
When budgets tighten, it’s tempting to prioritise short-term savings over long-term strategy. But in PR, cutting ...
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A focus on Bristol and Bath
Bristol Tech PR Agency
Bristol Tech PR Agency
Award-winning B2B Tech PR agency for Bristol and the South West
Elevate your brand and capture the attention it deserves. EC-PR’s unique communication strategy ...
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