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May 2, 2025 | B2B PR Blog, Communication Strategy, Messaging development, PR Campaign Planning
Why target personas are an essential marketing tool If your marketing messages aren't landing — or your audience seems disengaged — the issue might not be what you're saying, but whom you're speaking to. Target personas help you reach and satisfy your ideal audience....
Stay up to date with the latest insights, case studies, and PR guides.
Integrated PR enables businesses to deliver a cohesive and strategic message across multiple communication channels, ensuring that every interaction with their audience reinforces their brand message. Audiences engage with brands through various platforms—social...
B2B PR Blog, Integrated PR, Measurable PR and Marketing, Messaging development
A well-structured PR strategy plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. In this guide, we'll walk you through the essential steps to crafting an effective PR strategy. You'll learn what...
B2B PR Blog, Content Creation, Integrated PR, Measurable PR and Marketing, PR Measurement
Spread your wings and be recognisable! Let's look at the essentials for PR for business growth: Do your PR placements bring leads? Likely not without a strategic PR plan. You need one. Do you know your target audience? How long is their buying journey? PR can prepare...
B2B PR Blog, Measurable PR and Marketing
Misalignment costs more than just revenue: When sales and marketing teams operate in silos, it leads to inefficiencies, a disjointed customer journey, and employee frustration. Alignment starts with strategy: Alignment should begin at the communication strategy phase....
EC-PR, an award winning B2B tech PR and marketing agency, has appointed Caroline Hurst as Sales and Marketing Director, reinforcing EC-PR's commitment to delivering innovative marketing campaigns for ambitious technology companies.Having previously led marketing at...
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