Defence - Lobbying
How to be heard and understood by critical influencers
Requirement
BMT Defence Services Ltd offers whole ship design and technical support for submarines, warships and auxiliary vessels within UK and international defence. Running up to the Strategic Defence Review BMT wanted to ensure that its role of independent expert advisor was understood and valued by critical influencers.
Plan
We recommended a lobbying programme to introduce the business and its capabilities to all serving ministers with a declared interest in defence. We targeted twelve ministers targeted and secured private meetings with eleven parties including the Parliamentary Under-Secretary of State for Defence and three Defence Select Committee members for David Bright, Sector Director Defence, BMT Group.
Outcome
“This has been a highly useful activity. I have been able to discuss BMT defence capability with a number of influential defence ministers and shadow defence ministers that has definitely raised their awareness of BMT capability. I have been able to emphasise key business critical themes.”
How PR agencies manage business reputation
The power of perception. Reputation is all about perception. Reputation is how you are perceived in the minds of others. It results from what you say, what you do and what is said about you.What affects business reputation? Words and behaviour. Words - your message,...
What is a Brand Personality?
Brand Personality Examples and the Best Brand Personalities for Tech Companies Do you know what a brand personality is and how it applies to your company? It is a crucial part of how your team will speak to customers if you want to see both fast results and lasting...
AzteQ – IT Services PR Case Study
Home · Case Study · AzteQAchieving Clarity Through Strategy AzteQ is a small and dedicated team of IT professionals who put people first. A technology service partner, they help clients optimise their technology investment, maximise adoption and improve...
GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.