Defence - Event Publicity
Successfully engaging with the media at key industry events

Requirement
BMT Defence Services tasked us with providing BMT with exhibition support for, DSEI, the prestigious, world leading defence & security event, held in London. Recognising our skills and expertise in engaging with the media and requested our support to help further build relationships with key defence journalists.
Plan
The project delivered: pre-show attendance coverage secured in key trade press; Thought leadership feature placement and in-depth interviews with key journalists including: – Paul Elliot, Defence Contracts Bulletin – Dr Lee Willett, Jane’s Navy International – Richard Thomas, Unmanned Vehicles – Trevor Thomas, Australian Defence Business Review.
Outcome
“EC-PR always demonstrate a real understanding of the constraints we often face when looking to communicate with the media. They do this by thinking outside of the box and developing ideas based on their in-depth knowledge of what journalists want. The team has made excellent use of the relationships it has with the media to further the business interests of BMT.”
How to earn buyer trust when no one is listening
According to Sinch, 87% of customers will actively avoid buying from brands they don’t trust. And even if they do buy once? Edelman found that nearly 70% won’t buy again unless that trust is maintained. Trust isn’t a marketing buzzword, it’s your growth engine....
Why blending in at trade shows is costing you credibility
Day two of your industry's biggest trade show. You have invested five figures in your stand, flown in your technical team and spent months perfecting the product demonstration. As you watch from across the hall, journalists walk straight past your competitors' stands...
Tech leaders: why events & festivals are the heartbeat of tech innovation
Stay sharp! Be immersed in cutting edge innovations: In a spirit of collaboration, your business can showcase, celebrate and engage with new tech innovation. Connect with fellow innovators: Be inspired by thought leaders, identify new synergies, forge networks and...
GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.