Building a competitive advantage with B2B PR white papers

A strong B2B PR strategy needs to facilitate opportunities to position you as a genuine leader in your industry.

One beneficial way to do this is to create more in-depth, forward-thinking content such as B2B PR white papers.

Phases of writing effective PR white papers

Writing a white paper that benefits your B2B PR strategy is a tricky process, but there are five clear steps to follow.

1. Identify beneficial topics

To reap the PR benefits, your white paper needs to cover a strong and engaging topic. You want to find a topic that is popular today to capture a wider audience and attract interest. Ideally, choose a topic that hasn’t been covered extensively already.

2. Find an original angle

To generate interest, you need to avoid reiterating the same information everyone else has written in their white papers and articles about your chosen topic. What information or insight is missing from the conversation? What would make readers choose your content over someone else’s?

3. Assemble the technical data

With your topic and angle established, the research begins. You need to gather and write down the expert insights and key data that will form the basis of your white paper.

4. Write a press-ready white paper

For many companies, this is the trickiest part of the process: you need to translate your technical data and insights into terms that are relatable to the public. This requires an eye for writing and an understanding of your target customers.

5. Publish and publicise your white paper

After all the research, writing, and editing, it’s time to promote your white paper and make the most of it. When it’s published, spread the word on social media, on your website, in your email newsletters, and more.