Defence - Event Publicity
Successfully engaging with the media at key industry events
Requirement
BMT Defence Services tasked us with providing BMT with exhibition support for, DSEI, the prestigious, world leading defence & security event, held in London. Recognising our skills and expertise in engaging with the media and requested our support to help further build relationships with key defence journalists.
Plan
The project delivered: pre-show attendance coverage secured in key trade press; Thought leadership feature placement and in-depth interviews with key journalists including: – Paul Elliot, Defence Contracts Bulletin – Dr Lee Willett, Jane’s Navy International – Richard Thomas, Unmanned Vehicles – Trevor Thomas, Australian Defence Business Review.
Outcome
“EC-PR always demonstrate a real understanding of the constraints we often face when looking to communicate with the media. They do this by thinking outside of the box and developing ideas based on their in-depth knowledge of what journalists want. The team has made excellent use of the relationships it has with the media to further the business interests of BMT.”
Event Publicity: Your Countdown to Trade Show Success
This blog is part of our series Event Publicity: The Gold Standard. For a FREE DOWNLOAD of our full guide, with handy checklists to keep you on track and space to scribble down your creative thoughts, please email [email protected] Trade shows and exhibitions are...
B2B PR – Three ways to grab media attention at Infosecurity Europe 2017
The clock is ticking and there’s less than 3 weeks to go until Infosecurity Europe 2017
Three ways to grab media attention at Infosecurity Europe 2017
The clock is ticking and there's less than 3 weeks to go until Infosecurity Europe 2017. So, you should be well on your way to developing your big news story for the show. Once you’ve got your story, it’s vital that you follow a few golden rules to give your...
GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.
