With 3 weeks to go until DSEI, you should now be well on your way to identifying what material you have for your press pack. There are lots of opportunities to gain effective media engagement, not only during the show but also before – but you need to act fast! Here are some handy tips to consider:
1. Show Dailies:
Think about offering your news under embargo to the show daily contacts – this could give you greater leverage and an increased chance of securing those all-important column inches. Industry leading publication, Jane’s is once again producing the glossy magazine, as well as managing the online news portal so get in touch at [email protected]
2. Images are crucial:
Good quality photography provide you with the perfect opportunity to bring your story to life. Don’t send out news without images. And remember, they have to be at least 300dpi (dot per inches) for any magazine to be able to consider them.
3. Make contact now:
Have a clear idea on which journalists you want to engage with at the show and start talking to them now. Their diaries will fill up fast – don’t leave it too late!
4. It’s not just about news:
Ensure that your press pack also includes any recent thought leadership articles or abstracts in development. This will stimulate interest with Editors and provide you with a strong hook to securing press interviews for your subject matter experts.
5. Maximise distribution:
Formulate your press pack and make sure you send what you can to both the CMS Strategic team at: [email protected] as well as ADS Group if your stand is in the UK Pavilion. Contact email address is [email protected]
There is a huge amount of excitement around this year’s DSEI and Lorraine and I can’t wait to be a part of it. If you’re looking for more advice or guidance on how to maximise B2B media strategy and win effective media engagement, don’t hesitate to get in touch with us. Either at [email protected] or [email protected].
