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Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Content Creation, Media relations, Opinion, Our PR approach
How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There are incredible strengths and pitfalls in using AI tools in PR. PRs need to embrace the efficiencies of artificial intelligence to keep pace with...
EC-PR's newest senior PR account manager describes his introduction to EC-PR's team and why he chose to join our dynamic tech PR agency.Many wouldn’t believe me if I said that I had heard about the role at EC-PR on the Monday, had been interviewed on the Tuesday,...
B2B PR Blog, Communication Strategy, Messaging development, PR Campaign Planning
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
B2B PR Blog, Communication Strategy, Our PR approach
And why Tech PR with a communication strategy will keep costs down In this article we’ll look at the four main costs to consider before choosing to embark in tech PR activity. Secondly, we’ll weigh these up against the costs of not doing tech PR for a growing...
B2B PR Blog, Communication Strategy
What is a positioning statement? What role does it play in marketing communications and B2B PR? What should a positioning statement include and what value is it to business? In this guide we share our positioning statement template and example of how you use it.What...
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