The Seawork Commercial Marine Conference is the largest European commercial marine exhibition held in Southhampton each year. It is a mecca for those working, researching, networking and shopping in the maritime / commerical boat supply chain.

At ec-pr we know from experience that planning event publicity strategically will pay off, so you find the connections and publicity you’re looking for. Start by reading the posts below, where the ec-pr team gives some great tips of how to make this huge exhibition successful for you from a PR perspective. Then take some time to prepare and practise our simple, effective networking tips.

Finally, define what you want to achieve and plan steps of how you’re going to do it. We have an invaluable guide to help you. Download our Event Publicity Gold Standard Guide here free.

B2B PR – What to do seven weeks before Seawork 2016

B2B PR – What to do seven weeks before Seawork 2016

Identify your news stories

It’s seven weeks until Seawork 2016, so now is the time to start thinking about your big story for the show.  Capturing those ‘news’ gems and knowing what journalists want doesn’t have to be a headache with the following handy tips – this is what you need to look for:

  1. New product developments/services/technologies – when you write these up it’s important to focus on the overarching problem you are trying to solve
  2. Look for large, unusual or unexpected project wins that might make good headline stories – make sure you include one or two BIG stats
  3. Be prepared to show off your knowledge with some thoughtful insights into emerging markets, industry challenges or surprising trends and if you have the data to back up your opinions, use it!
  4. If all else fails – talk to your accounts department to see who you are invoicing as every invoice is a potential customer story.

Look after your target journalists by providing:

  1. Exclusivity
  2. Project specific stories
  3. Information on new products/services which clearly demonstrate a USP
  4. Access to subject matter experts who have a strong opinion
  5. Good quality photography (at least 300 dpi) – high quality images provide a stronger opportunity for substantial column inches, as opposed to a NIB (News-In-Brief).

Get specific:

  1. Irrelevant information: make sure your distribution list is targeted, updated regularly and sent to a named contact.  Journalists’ biggest bug bear is receiving press releases which have no relevance to the topic(s) they cover
  2. A follow-up call – if they’re interested in your news release, they’ll either get in touch or they’ll publish it.
B2B PR – Top tips to get Seawork International to work for you

B2B PR – Top tips to get Seawork International to work for you

It’s only 8 weeks until Seawork International, the ‘go to’ event for the commercial marine and workboat market.  So, if your organisation is exhibiting, now is the time to work out how you are going to make a splash in the press.  Seawork benefits from a number of media supporters, providing you with a great opportunity to get press coverage in and around show.  Make sure to:

  1. Draw up a press list of magazines and websites in which you’d like your company to appear in
  2. Research the contact details of the news contacts (top tip: get a name not a generic email address)
  3. Find out the submission deadlines.

Here are some quick wins for you, but act now, as some of the deadlines are fast approaching:

Maritime Journal (June issue): The June bumper issue provides organisations with the perfect opportunity to showcase their latest developments.  Keep in mind the deadline which is the 12th May – more information can be found here, including where to submit your ideas/articles.

Hydro International (May/June issue): Any news needs to be submitted to the Editor by the 9th May.  Click here  to email the Editor.

You may also find it useful to know who is planning on attending the event.  Contact the press office  2 weeks before the show to request a list of journalists.

We help our clients to communicate more effectively.  A big part of our work is to engage with journalists who represent the media our clients value and we develop editorial ideas, rooted in our clients’ communication strategy, that are relevant, engaging and well argued.  By delivering high value stories to the media, on time and to brief, we secure the trust and respect of both our clients and press contacts. To find out more about us and what we do, click here  or email Lorraine Emmett