Tech PR: Defence Public Relations

Tech PR expertise for the Defence and Security industry

We will create a strong brand presence for your company that drives your competitive advantage and positions you as a credible expert in the defence sector.

What do journalists want from defence PR?

In a growing and crowded defence marketplace, journalists want to speak to executives and opinion leaders who have a broad perspective of the market and can shed light on new and emerging trends. They are looking to speak to articulate and well-informed industry experts who support their views with facts and stats, and first-hand experiences from the defence and security field.

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Defence public relations can give you clear competitive advantage

Is your defence organisation looking for increased visibility and better qualified leads?

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Evergreen defence topics you must have an opinion on

Integration and the future of defence interoperability across air, land, sea, security and satellite remains one of the key industry challenges. With a typical defence industry supplier being a small or medium-sized enterprise with fewer than 100 staff, the challenge is to select the most appropriate standards to enable all international partners and allies to communicate or share data effectively and thus continuously strengthen their security capacity.

Tech PR Defence Public Relations HMS St Albans

Key government initiatives you should be aware of and why they are important

The UK Defence and Security Accelerator (DASA) aims to accelerate and fund cutting-edge defence technology. A range of funding initiatives is available for small and medium-sized enterprises and academia to develop their innovative and novel approaches into exploitable products and services for defence and security customers.

Key analysts and market influencers in defence

Trade publications we’ve worked with

Global Defence Technology
Global Defence Technology

Janes logo
Jane’s
(various)

Defence Today
Defence Today

Defense News
Defense News

Defence Public Relations military satellite receiver

Defence companies we love and why

BMT’s Defence & Security business provides design, engineering and business services to national defence forces and major contractors. BMT’s 400+ naval architects, engineers, safety and assurance experts operate across the complete project lifecycle and use their domain knowledge, safety and regulatory awareness to provide assurance of the viability of solutions.

See our case study

PR bear traps – three things to avoid

It is useful to support your expert views with insights from your day-to-day job but do avoid too much promotional or self-serving content.
Do not announce every new appointment or event attendance with a press release — journalists will very rarely publish it. Instead, consider a blog or a social media campaign to support such news.
Do not make a public announcement on a Monday, a Friday or just before a bank holiday weekend.
Tech PR Defence Public Relations Sector RAF Typhoon F2, FGR4 aircraft
Defence & Security PR thumb

Defence public relations can give you clear competitive advantage

Is your defence organisation looking for increased visibility and better qualified leads?

Download >

Defence & Security PR thumb

Your Defence & Security Brochure

Is your defence organisation looking for increased brand awareness, clear differentiation from your competitors and an expert reputation in the marketplace?

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