Defence PR – our tech sector guide
Tech PR expertise for the Defence and Security industry
We will create a strong brand presence for your company that drives your competitive advantage and positions you as a credible expert in the defence sector.
What do journalists want from defence PR?
In a growing and crowded defence marketplace, journalists want to speak to executives and opinion leaders who have a broad perspective of the market and can shed light on new and emerging trends. They are looking to speak to articulate and well-informed industry experts who support their views with facts and stats, and first-hand experiences from the defence and security field.
Evergreen defence topics you must have an opinion on
Integration and the future of defence interoperability across air, land, sea, security and satellite remains one of the key industry challenges. With a typical defence industry supplier being a small or medium-sized enterprise with fewer than 100 staff, the challenge is to select the most appropriate standards to enable all international partners and allies to communicate or share data effectively and thus continuously strengthen their security capacity.
Key government initiatives you should be aware of and why they are important
The UK Defence and Security Accelerator (DASA) aims to accelerate and fund cutting-edge defence technology. A range of funding initiatives is available for small and medium-sized enterprises and academia to develop their innovative and novel approaches into exploitable products and services for defence and security customers.
Defence companies we love and why
BMT’s Defence & Security business provides design, engineering and business services to national defence forces and major contractors. BMT’s 400+ naval architects, engineers, safety and assurance experts operate across the complete project lifecycle and use their domain knowledge, safety and regulatory awareness to provide assurance of the viability of solutions.
PR bear traps – three things to avoid
It is useful to support your expert views with insights from your day-to-day job but do avoid too much promotional or self-serving content.
Do not announce every new appointment or event attendance with a press release — journalists will very rarely publish it. Instead, consider a blog or a social media campaign to support such news.
Do not make a public announcement on a Monday, a Friday or just before a bank holiday weekend.
Your Defence & Security Brochure
Is your defence organisation looking for increased brand awareness, clear differentiation from your competitors and an expert reputation in the marketplace?
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