PR campaign planning and execution
Are you a B2B tech scale-up looking to maximise the impact of your communications, content and campaigns?
If you need your PR initiatives to cut through the noise with precision and purpose, our structured approach—Activate—is designed for you. It’s our proven methodology for planning and executing B2B PR campaigns that deliver measurable results.
While your communication strategy sets the tone and direction of your messaging, your PR campaign plan outlines how that message will be brought to life—detailing what will be communicated, when and where it will appear and who will take charge of each element.
Partner with our expert PR team and you can rely on us to take the lead prioritising and executing each step of your PR campaign plan for maximum impact.
PR campaign planning and execution
Are you a B2B tech scale-up looking to maximise the impact of your communications, content and campaigns?
If you need your PR initiatives to cut through the noise with precision and purpose, our structured approach—Activate—is designed for you. It’s our proven methodology for planning and executing B2B PR campaigns that deliver measurable results.
While your communication strategy sets the tone and direction of your messaging, your PR campaign plan outlines how that message will be brought to life—detailing what will be communicated, when and where it will appear and who will take charge of each element.
Partner with our expert PR team and you can rely on us to take the lead prioritising and executing each step of your PR campaign plan for maximum impact.
Why B2B businesses need PR campaign planning
Effective PR campaign planning is essential for B2B businesses to deliver their communication strategy with impact.
Without a structured plan and effective execution, messaging risks becoming inconsistent or misaligned with business objectives. Campaign planning helps you tailor content to different stages of the customer journey, choose the most effective media channels and select the right spokespeople to amplify your message.
It also allows you to benchmark performance, adapt to industry trends like data-driven insights and AI-powered content creation.
Ultimately, strategic PR planning ensures your message cuts through the noise, strengthens your brand reputation and delivers measurable results; maximising every pound of your marketing budget.
Years of outstanding PR expertise
I have worked with EC-PR for several years now and can absolutely recommend them for technical B2B PR. I’m always impressed by the originality of the themes and angles that emerge as we work together to develop our ideas bank.”
Emma Rainey
Fractional CMO, The Marketing Centre
Our campaign planning and execution service
Our approach to B2B tech PR campaign planning and execution—Activate—encompasses the following:
Creating your Brilliant Ideas Bank
EC-PR turns strategy into compelling content ideas through a Brilliant Ideas Bank—a repository of strategically aligned concepts developed to maintain message consistency and avoid tactical distractions.
Selecting the right media channels
Campaigns must combine both high-trust and low-trust media to build authority and engagement. EC-PR ensures year-round, consistent messaging tailored to varied audience content preferences and trust levels.
Competitive media analysis
Through its Media Lens process, EC-PR helps clients assess their media presence by analysing top-tier publications and competitor positioning—revealing how distinct and visible your brand is in trusted channels.
Superior spokesperson selection
Effective media spokespeople must be informed, concise, engaging and on-message. EC-PR provides a structured evaluation method and training to ensure your representatives deliver compelling, credible communication.
Professional, approachable and invaluable to our growth
EC-PR is a highly professional and approachable company. Their contribution to promoting the awareness of Solsta, our ethos and the services and products we provide has been invaluable.”
Fay Wild
Marketing Manager, Solsta
Benefits of PR campaign planning and execution
Effective campaign planning and execution drives four key business benefits:
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Strategic message delivery
A PR campaign plan ensures your communication strategy is executed effectively by aligning key messages with each stage of the customer journey. This approach helps build trust, reinforce value and ultimately drive conversion.
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Right channel, right time
Campaign planning enables you to choose the most relevant media channels—paid, earned, shared and owned—to reach your target audience at the right time and in the right format, ensuring your message is both visible and credible.
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Competitive insight & benchmarking
Through media landscape analysis and benchmarking, you gain a clearer understanding of your brand’s position relative to competitors, ensuring your messaging is distinctive and strategically placed.
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Turning experts into industry voices
Campaign planning identifies and prepares subject matter experts to become compelling spokespeople, enhancing your brand’s authority and relatability across key media and events.
Why choose EC-PR for PR campaign planning and execution?
Choosing EC-PR means partnering with experts who deliver strategic, results-driven B2B PR campaigns every day of the week. Here’s why clients trust us:
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Proven expertise
We design every campaign around your unique goals using our Activate methodology, ensuring your PR efforts deliver measurable results.
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A tailored approach
We have the skills to help you establish your company as a thought leader in your industry and gain access to the insights and expertise of industry analysts.
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Professionalism and reliability
Known for our professionalism and commitment, we consistently go above and beyond to deliver on time and exceed expectations.
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Competitive pricing
With a lean, results-focused mindset, we treat your budget as if it were our own—maximising impact while minimising waste.
Highly recommended for businesses serious about PR impact
Working with Lorraine and her team has been brilliant. The structure and ease at which they communicate has made our venture into really understanding what PR means for our business and how we implement and maximise the impact of our efforts now and moving forward.
Would recommend to businesses who want to get real results from their PR!”
John Brame
Co-founder and COO, Strategic Awareness
Introducing the essential guide to PR campaign planning
An invaluable five-step guide to creating a compelling PR campaign.
Recommended budget
The cost of planning and executing your B2B PR campaign depends upon your business goals and what you want to achieve over how long. We recommend a minimum budget of £4k per month.
Please get in touch with us to discuss the scope of your requirements and we’ll be delighted to quote for you.
Send us a message
Would you like to find out more about developing and executing a B2B Tech PR Campaign for your business? Send us your questions and we’ll get back to you.
Complementary services
Our services go beyond PR campaign planning. To maximise the impact of your PR campaign planning, you may also want to consider these complementary services.
PR campaign planning case studies
Our case studies show some of the unique challenges and goals that our clients face and the tailored strategies we developed to deliver measurable results.
Industry sector(s): Software, Tech
Industry sector(s): InsurTech
Industry sector(s): IT
Industry sector(s): Mining, Software
Industry sector(s): Software, Tech
