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Science PR

Whether you’re a start-up or an established name in the science sector, we will help you identify the media issues that are relevant to you and your target personas and position you as an authoritative voice on the important big issues.

What do journalists want from Science PR?

More than in any other sector or public sphere, publications and journalists covering science expect factual information, data backed up by robust research, and spokespeople with integrity who provide balanced and insightful opinions.

Evergreen Science topics you must have an opinion on:

There is a consensus in the scientific community that the Earth’s climate is warming up due to human activities. Despite the climate having changed throughout history, the current warming trend is particularly intense, occurring roughly ten times faster than ice-age-recovery warming. The consequences include rising sea levels, more frequent extreme weather events, glacier retreat, and other signals of change.

Some experts claim that climate change and related human activity is also one of the root causes of pandemics such as COVID-19. Deforestation is the largest cause of habitat loss which forces animals to migrate and get closer to other animals or people and spread viruses. Recent research from Harvard has also found that people who live in environments with poor air quality are more likely to die from COVID-19.

Key government initiatives you should be aware of and why they are important:

In June 2019, the UK became the first major country to legislate a net-zero target for carbon emissions by 2050. The transition over the next 30 years will involve a rapid and permanent move away from fossil fuels towards an economy principally powered by low-carbon electricity, hydrogen and sustainable bioenergy. This change will be brought about by a combination of new technologies, processes and a much-needed shift in human behaviour.

Key analysts and market influencers in Science

• David Shukman, Science Editor, The BBC
• Tom Whipple, Science Editor, The Times
• Dr Adam Rutherford, Scientist, writer and broadcaster, presenter of BBC Inside Science

Science companies we love and why

Pacer is the optoelectronics partner of choice for OEMs seeking specialist knowledge in this field. Light is the theme that links all of its customers – whether in the medical, military, commercial, industrial or security sectors. Pacer has years of experience in solving design challenges and coming up with successful light-based solutions for a myriad of applications.

Tech PR bear traps – three things to avoid

1. Don’t conduct surveys with small sample sizes. Most trade publications will require a sample size of a couple of hundred respondents for trade/sector-specific surveys.
2. Don’t jump at every media buzzword or theme that is getting coverage in your target media outlets. Make sure you select a handful of themes or issues that really resonate with your target audiences and personas and provide a unique insight on the topic.
3. Don’t forget to support an important press announcement or launch with a wider PESO (Paid, Earned, Shared, Owned) campaign.