Our Approach

It’s all about delivering the outcome.

With years of experience in addressing PR challenges, you can trust us to find an effective approach to address your specific requirement.

OUR APPROACH

It’s all about delivering the outcome.

With years of experience in addressing PR challenges, you can trust us to find an effective approach to address your specific requirement.

A money-back performance guarantee

A structured deliverables contract

A dedicated senior team

A money-back performance guarantee

A structured deliverables contract

A dedicated senior team

Our three-phased approach

We are experts at developing and delivering PR that produces results – we think, we write, we engage, and we deliver – every time. Our approach has three phases and you can buy into whatever phase your business needs:

Our three-phased approach

We are experts at developing and delivering PR that produces results – we think, we write, we engage, and we deliver – every time. Our approach has three phases and you can buy into whatever phase your business needs:

Phase one:
The Messaging Lab

Communication strategy development

For those businesses that don’t have a documented communication strategy, the best place to start is in the Messaging Lab. We will deliver a series of structured workshops and consultancy engagements that enable us to develop a fully-validated communication strategy which is aligned to your sales priorities. The strategy includes: a value proposition, segment prioritisation, target personas, positioning statements and messaging.

Phase two:
The Forge

Campaign planning

Once we have a strategy, we need to activate it by introducing it to the wider team, embedding it amongst stakeholders and making sure the available Marcomms tools are updated and aligned. The application of PESO modelling will also ensure optimum utilisation, reach and integration of marcomms collateral. There are six key steps in The Forge, which can be selected according to individual client needs.

Phase three:
The Bee Hive

Campaign delivery

The Bee Hive is all about creativity and delivery, intelligently and proactively performing. There are no new whiz bang PR tools – just careful, consistent and disciplined delivery.

First, we develop a brilliant, strategically aligned, Ideas Bank. Then, we investigate and develop editorial which showcases your knowledge, expertise and achievements. We write everything so your experts don’t have to and through careful placement in relevant media, we ensure you are visible, valued and understood amongst the people who matter to you.

Outcome

Our approach to your business means that we develop a plan of activities designed to deliver the specified outcomes:

  1. Better quality sales leads
  2. More competitive positioning
  3. Credible, incisive, thought leadership
  4. Increased brand awareness

our clients say:

“This audit was critical to enabling the change programme. It provided valuable insights and helped to clarify my view on how to improve the organisation’s communication effectiveness. An essential part of the RHA’s remit is to get the industry’s voice heard – this project got us back on track while the energy and enthusiasm injected by Lorraine Emmett, who led the project, warrants a special mention!”

Richard Burnett

CEO, RHA

“The programme EC-PR delivered returned control and authority to the marketing team. We feel a greater sense of brand ownership and appreciate the enormous value of the Lloyd’s name, which had become lost amidst delivering everyday tactics.
As a marketing team, we are better aligned and empowered, and externally, we are working hard to put our clients back at the heart of everything we say, do and develop.
We now know exactly what we need to say in order to support our different target audiences at different stages of the buying cycle.”

Veronica Araujo

Head of Performance Marketing, KNect365 Learning

“EC-PR worked with our leadership team to establish a media narrative and provided us with national media training. Energetic, insightful and with boundless enthusiasm they helped us to shape our thinking for our next five year strategic plan. Challenging and supportive in equal measure, EC-PR is a real pleasure to work with.”

David Loosley

Chief Executive, IMarEST

GUARANTEED PERFORMANCE

Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.

GUARANTEED PERFORMANCE

Being in the right place at the right time. We will deliver feature length coverage to your target press… or your money back