Personal branding
Are you a senior executive aiming to strengthen your influence and establish yourself as a trusted industry leader?
Personal branding—sometimes called executive profiling—isn’t about ego. It’s about strategy.
For senior leaders, showing up intentionally on LinkedIn builds trust, sparks meaningful engagement and positions you as a credible, approachable voice in your space. Done right, it’s a powerful lever for influence and opportunity.
Our experienced team of PR professionals will work closely with you through our Catalyst service to optimise your profile, create high-impact content and ensure your voice stands out.
Personal branding
Are you a senior executive aiming to strengthen your influence and establish yourself as a trusted industry leader?
Personal branding—sometimes called executive profiling—isn’t about ego. It’s about strategy.
For senior leaders, showing up intentionally on LinkedIn builds trust, sparks meaningful engagement and positions you as a credible, approachable voice in your space. Done right, it’s a powerful lever for influence and opportunity.
Our experienced team of PR professionals will work closely with you through our Catalyst service to optimise your profile, create high-impact content and ensure your voice stands out.
Why consider executive profiling?
For senior leaders in B2B tech, a personal brand is a powerful tool for influence, credibility and business growth. It’s about communicating who you are, what you stand for and the unique perspective you bring to your industry.
An effective personal branding strategy positions you as a trusted voice in your field. It helps you share your expertise in a way that resonates, opening the door to new business opportunities.
Your personal LinkedIn profile also strengthens your company’s reputation. As a visible and authentic leader, your personal brand can attract new clients, drive media interest and support recruitment by showcasing the calibre of your leadership.
Finally, personal branding isn’t just for influencers or entrepreneurs. With professional support, it becomes a manageable, strategic asset—one that evolves with your career and helps your business stand out in a crowded market.
Expert guidance for communication and LinkedIn strategies
Lorraine and her team are great to work with to develop marketing communication – and especially LinkedIn – strategies. Rachel led a thought-provoking workshop that was geared towards gaining clarity about our stakeholders and messaging and providing the foundation for our action plans. Working with Lorraine and Rachel is fun, supportive and challenging and I recommend them for co-creating communication aligned with business strategy.”
Sam Hunter
Director of Coaching, Strategic Awareness
Our executive profiling service: Catalyst
Catalyst is our end-to-end LinkedIn executive profiling service, designed to help time-poor business leaders grow their visibility, credibility and influence online. Backed by decades of PR experience, our senior team delivers a tailored approach that fits seamlessly into executive schedules.
Profile optimisation
We craft compelling LinkedIn profiles that highlight your leaders’ expertise, experience and achievements—positioning them as credible, approachable voices in your industry.
Content development
Through in-depth interviews, we uncover each leader’s passions, tone of voice and career journey to develop authentic, engaging LinkedIn content that builds thought leadership.
Network growth
We identify the right decision-makers and influencers, then connect your executives with them—strategically growing their network and increasing visibility where it counts.
Time-saving support
Our experienced PR professionals manage every step—from strategy to execution—delivering consistent results without demanding your executives’ time.
Benefits of executive profiling
Executive profiling is a powerful way to boost your leadership team’s influence, reputation and impact—particularly on LinkedIn. Here’s how it helps:
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Amplifies visibility
A well-crafted LinkedIn presence positions your senior leaders as industry authorities, strengthening connections and attracting clients, partners and collaborators.
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Builds credibility
By sharing your executives’ insights, values and expertise through compelling content, you showcase their leadership in a memorable and authentic way.
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Enhances trust
Publishing thought leadership via high-trust channels such as LinkedIn and industry media increases your leaders’ influence, helping build confidence in your brand.
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Saves valuable time
Senior leaders are busy. Our profiling service manages their LinkedIn presence—creating monthly content plans and engaging on their behalf—to ensure maximum impact with minimal time investment.
Why choose EC-PR for personal branding?
Choosing EC-PR for executive profiling can bring a number of benefits to your business:
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Expertly written, professional profiles
Our team of senior PR professionals creates polished LinkedIn profiles that clearly communicate your executives’ expertise, experience and achievements. Each profile is tailored to resonate with your target audience, ensuring it’s both professional and engaging.
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Establish thought leadership
We help position your executives as trusted voices in their industry by developing relevant, insightful content. This builds credibility and influence, supporting your wider business goals through meaningful, strategic visibility.
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Optimised for visibility
A strong LinkedIn profile is only effective if it can be found. We ensure each profile is optimised for search, improving discoverability by potential clients, partners and media—amplifying your executive presence online.
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Ongoing support & alignment
Our service doesn’t stop once the profile goes live. We provide ongoing updates and support to keep your executives’ presence fresh, saving you time while staying aligned with evolving business priorities.
A strong personal brand attracts business
While I have never approached LinkedIn as some kind of ‘sales lead tap’ recent analysis shows that no less than 25% of my business leads this year have come from my LinkedIn activity.”
For one MD in just six months, we increased their network (followers) by 141%
The reach (impressions) of their LinkedIn profile went up by 690% (from 15,768 over the previous six months to 124,529).
And their network became more engaged with their posts – we saw a 659% increase in Likes, Comments and Shares (from 269 to 2,043).
Introducing the essential guide to personal branding on LinkedIn
We’re delighted to introduce you to Catalyst, a free guide to building executive reach and influence on LinkedIn.
Recommended budget
A successful personal branding programme requires time and consistent effort, so at EC-PR we recommend a budget of £3k per month and a 12 month commitment.
Please get in touch with us to discuss the scope of your requirements and we’ll be delighted to quote for you.
Send us a message
Would you like to find out more about initiating a personal branding programme for your business leaders? Send us your questions and we’ll get back to you.
