Communication Strategy
If you are a B2B tech company looking to ensure that your communication, content, campaigns are consistent and compelling across all channels and directly support the delivery of your business plan – a marketing communication strategy is essential.
Facilitated by EC-PR in collaboration with senior stakeholders from across your business, the communication strategy details your value proposition, sector priorities, target personas, and messaging which will propel your target audience into action.
Communication Strategy
If you are a B2B tech company looking to ensure that your communication, content, campaigns are consistent and compelling across all channels and directly support the delivery of your business plan – a marketing communication strategy is essential.
Facilitated by EC-PR in collaboration with senior stakeholders from across your business, the communication strategy details your value proposition, sector priorities, target personas, and messaging which will propel your target audience into action.
What is a marketing communication strategy?
As your marketing communication compass, your communication strategy ensures that all internal stakeholders are strategically aligned. This will leverage each and every engagement with your target audience and accelerate your commercial goals.
A marketing communication strategy is a plan that outlines how a company will use various forms of communication to promote its products or services to its target audience.
The goal of a marketing communication strategy is to create a consistent and coherent message that helps the company achieve its marketing objectives. It usually encompasses target audience, messaging, channels, budget and evaluation.
At EC-PR we include a review of the business value proposition to ensure it is robust, realistic and relevant.
What is a marketing communication strategy?
As your marketing communication compass, your communication strategy ensures that all internal stakeholders are strategically aligned. This will leverage each and every engagement with your target audience and accelerate your commercial goals.
A marketing communication strategy is a plan that outlines how a company will use various forms of communication to promote its products or services to its target audience.
The goal of a marketing communication strategy is to create a consistent and coherent message that helps the company achieve its marketing objectives. It usually encompasses target audience, messaging, channels, budget and evaluation.
At EC-PR we include a review of the business value proposition to ensure it is robust, realistic and relevant.
Developing marketing communication strategy & messaging
When it comes to developing a well-rounded and effective communication strategy, there are several key components that must be addressed.
Value proposition
Your value proposition is a simple statement that summarises what benefit someone will receive as a result of buying from you, that they cannot get elsewhere.
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We help you to re-establish your value proposition – the reason why you exist and why your customers should care. Your value proposition should form the rallying point for everything the company says, does and develops. It keeps you focused and relevant.
Understanding your target audience
By drawing on the insight from within the business, we help you create detailed profiles for your target buyers, capturing their fears, motivations and aspirations. We call these target personas.
A persona is a fictional representation of your target buyer. They are not real people, but each persona description should be so complete that it feels like a real person.
Developing your messaging
There are four stages of the buying cycle, and you may know of them by the acronym AIDA (Awareness, Interest, Desire, Action). This is also known as the customer journey or the decision-making process.
Some journeys may be short, with a buying decision made in weeks, whilst some may be much longer and take months or possibly years! However long your customer journey is your messaging always needs to be specific, relevant, and compelling to each of these stages.
We help you to develop compelling messaging that speaks to the motivations, fears and/or pain points of your target persona(s) that will trigger action in thought, word or deed.
Developing marketing communication strategy & messaging
When it comes to developing a well-rounded and effective communication strategy, there are several key components that must be addressed.
Value proposition
Your value proposition is a simple statement that summarises what benefit someone will receive as a result of buying from you, that they cannot get elsewhere.
Read more
We help you to re-establish your value proposition – the reason why you exist and why your customers should care. Your value proposition should form the rallying point for everything the company says, does and develops. It keeps you focused and relevant.
Understanding your target audience
By drawing on the insight from within the business, we help you create detailed profiles for your target buyers, capturing their fears, motivations and aspirations. We call these target personas.
A persona is a fictional representation of your target buyer. They are not real people, but each persona description should be so complete that it feels like a real person.
Developing your messaging
There are four stages of the buying cycle, and you may know of them by the acronym AIDA (Awareness, Interest, Desire, Action). This is also known as the customer journey or the decision-making process.
Some journeys may be short, with a buying decision made in weeks, whilst some may be much longer and take months or possibly years! However long your customer journey is your messaging always needs to be specific, relevant, and compelling to each of these stages.
We help you to develop compelling messaging that speaks to the motivations, fears and/or pain points of your target persona(s) that will trigger action in thought, word or deed.
INTRODUCING
PATHWAY B2B PR – Your 8 Step Communication Strategy Guide
An invaluable step-by-step guide for B2B businesses to deliver their business plan from a marketing communication perspective.
Why choose EC-PR for communication strategy expertise?
There are several reasons why you should choose EC-PR for communication strategy development services.
- Expertise and Experience: EC-PR is a team of experienced PR professionals who have a deep understanding of the communications industry and a track record of delivering results for clients. We have worked with a wide range of B2B technology companies and have a strong understanding of the specific challenges and opportunities these types of businesses face.
- Tailored Approach: We understand that every business is unique. We take the time to understand your specific goals, target audience, and competitors to develop a communication strategy that helps you deliver your business plan.
- Comprehensive Service: Our communication strategy development service includes everything you need to develop and execute an effective plan. It comprises a methodical and proven approach including: x2 one-day workshops, drafting your communication strategy and customer validation.
- Commitment to Results: At EC-PR, our goal is to help make your brand both distinctive and desired through consistent and compelling communication, content, and campaigns. Developing and using a marketing communication strategy is the most effective way of achieving this outcome.
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Our Case Studies
We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.
Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.
Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.
Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.
Communication strategy case studies
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.
