PR Guides
Our guides cover a wide range of topics, from media relations and crisis management to content marketing and thought leadership.
Each guide is packed with practical tips and insights that you can put into action right away, helping you to improve your PR campaigns and stand out in your industry.
Whether you’re a small business owner looking to improve your PR skills, or a seasoned PR professional seeking new insights and best practices, our PR guides are the perfect resource for you. And if you have a specific PR challenge that you need help with, don’t hesitate to get in touch – our team of experienced PR professionals are always on hand to provide tailored advice and support.
PR Guides
Our guides cover a wide range of topics, from media relations and crisis management to content marketing and thought leadership.
Each guide is packed with practical tips and insights that you can put into action right away, helping you to improve your PR campaigns and stand out in your industry.
Whether you’re a small business owner looking to improve your PR skills, or a seasoned PR professional seeking new insights and best practices, our PR guides are the perfect resource for you. And if you have a specific PR challenge that you need help with, don’t hesitate to get in touch – our team of experienced PR professionals are always on hand to provide tailored advice and support.
SELECTOR – 13 Questions You Need to Ask Your PR Agency
Whether you are early on in your PR Agency search, or ready to choose a winner from your front-runners, you need to ask the right questions at the right time in your vetting process. The Selector Lucky 13 guide lays out transparently how to find the right agency for your buiness.
Request for Proposal (RFP) Template
Download an editable RFP template to help you filter through your selection of PR Agencies faster and better.
And because we have nothing to hide, we’ve completed our answers for you to compare. Have a read and you’ll see we have reason to be fierce. Our value proposition speaks for itself.
PATHWAY – Your 8-step communication strategy
Rooted in defined commercial goals, your communication strategy (comms strategy) tells you how you will deliver your business plan from a marketing communication perspective.
CATALYST – Discover how we use LinkedIn to grow influence
In this PR guide, we reveal our white glove approach to building senior executive reach and influence on LinkedIn. It includes proven Executive Profiling techniques to build your influence and amplify your presence within your targeted business network.
ACTIVATE – Your complete guide to creating compelling PR campaigns & content
This guide provides a step-by-step plan to activate your communication strategy with powerfully aligned, strategic, campaigns and content.
BEACON – How to become an industry thought leader
While the term “thought leader” might sound like another corporate buzzword, the truth is that, when it’s done right, thought leadership can transform your brand. It can position you and your business as leaders in your industry, open doors to new opportunities – and build lasting trust with the audiences who matter most.
THE HACK – Our guide to writing press releases that get published!
To write a B2B press release that editors want to run, you need to understand how a press release can add value to your business and what editors are looking for.
In this guide, you’ll find all the information you need to write compelling news material to get your story on the front page, because why aim any lower?
CALM – Our 7-step PR Crisis Management Guide ensuring your business stays ‘CALM’
Some businesses handle their crisis management in-house, but many prefer to outsource this activity to an external specialist. This may be down to budget constraints or in-house capacity issues but usually, it is because of expertise.
TOUCHSTONE – The essential guide to stellar analyst relations
Industry analysts are one of the most important groups of influencers in the technology industry, with a significant impact on technology procurement, corporate reputations and media coverage.
In this guide you you will see the value of putting in place some foundations to ensure that your AR activities will generate maximum impact.
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