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Turning manufacturing reputation into visibility: The strategy behind a 405% SOV growth in just 12 months

Turning manufacturing reputation into visibility: The strategy behind a 405% SOV growth in just 12 months

Sep 10, 2025

Home · Case Study · MANUFACTURING

Turning manufacturing reputation into visibility: The strategy behind a 405% SOV growth in 12 months. 

Blu Wireless

Campaign results at a glance

%

Share of Voice growth

%

Media mentions in competitor set

More coverage than competitors

Editorial reach

%

YoY media coverage growth

Earned media coverage pieces

UK, US and EU publications

Winners in industry awards

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The context

The Client is a global manufacturer of workplace safety solutions and protective barrier systems. It has a long-standing reputation for innovation and a presence in over 60 countries, serving transformative safety tech to warehouses, factories, airports, and more.

The challenge

The Client set out to improve the visibility, credibility and memorability of its brand and product portfolio. The business wanted to ensure its communications were working as hard as its solutions: making a stronger impression and reaching the right audiences , to support growth across all key markets.

At the same time, there was a broader ambition: to shift perceptions. The Client saw an opportunity to challenge assumptions about safety infrastructure, positioning itself not just as a manufacturer, but as an innovator and pioneer.

The company wanted to educate the market and reinforce its position as a leader and driving force in industrial safety.

To deliver on these objectives, the business partnered with EC-PR to develop a structured, insight-led communications campaign built around strategic storytelling and international reach.

EC-PR Quote marksOur brand lacked memorable impact, consistent visibility and the level of credibility we knew it deserved. We were facing the risk of losing momentum at a key moment in the company’s growth stage. It was clear we had the expertise, but no strategy to make it show. We needed a way to demonstrate why we are the benchmark in our industry.”

Marketing Campaign Manager at The Client

The solution

 

The campaign was named ‘Future-Ready Campaign ‘ and served as a bridge between the Client’s long-standing reputation and its future ambitions. The theme anchored four strategic narratives:

• Industry 4.0
• Innovation
• 360° protection
• Advanced materials

These subthemes captured the breadth of The Client’s value and helped create a unified voice across markets.

Campaign delivery


• Media Lens competitor benchmarking.
• Communication strategy.
• PR campaign.
• Catalyst executive profiling guide.

With the fundamentals in place, EC-PR helped the Client shape a campaign roadmap designed to scale brand presence and generate commercial traction across the markets targeted by the business, including the domestic market, the United States and the DACH region.

Communication strategy

After undertaking initial workshop sessions with the customer, EC-PR developed a communication strategy designed to bring the desired visibility, memorability and visibility to the The Client’s brand. The strategy included the following:

• Creation of five target personas.

•  Development of messaging for new range of products.

• Creation of a Brilliant Ideas Bank built with insight from the Sales team to enhance pipeline .

The content was tailored to address the pain points of each target persona for each stage of their buying cycle , including:

• Thought-leadership articles
• Blog articles
• Social posts
• Case studies
• Webinars
• Awards submissions
• Roundtable sessions
• White papers
• Event planning and management
• Waterfall content for roundtables, white papers and events

The result was a clear and actionable communication strategy that aligned the Client’s messaging with its commercial goals. It provided a structured foundation for all ongoing marketing and PR activity.

PR campaign

EC-PR created an extensive media list for all the industries and sub-industries targeted for the campaign, with over 800 journalists comprising trade, local, national and international publications.

The PR campaign was built to scale the Client’s presence across the different European and American markets using the thought-leadership content from the Brilliant Ideas Bank, as well as interview opportunities on the Client’s subjects of expertise.

Catalyst

To support the Future-Ready Campaign, EC-PR implemented Catalyst, a LinkedIn executive profiling programme for the Client’s C-suite to strengthen the visibility of the company’s leadership and build stronger connections with industry stakeholders.

The Catalyst implementation included profile optimisation; bespoke, five-day-a-week video and written content creation (both short- and long-form); and active engagement with relevant audiences to build reach and credibility. 

Catalyst helped position the Client’s leaders as visible, trusted authorities in their fields, strengthening brand credibility while making communications more personal, relatable and effective across key markets.

The account’s growth and the value of its posts earned it a place in Strategic B2B Marketing’s Best of LinkedIn for July 2025 , and recognition as one of the “40 accounts to follow . Using LinkedIn Sales Navigator, we identified over 1,500 ideal customer profiles and managed targeted outreach and nurture.

EC-PR Quote marksCatalyst gave our leadership team a voice that’s now being heard in all the right places, expanding our presence and influence. We’ve always known we’re the best at what we do, but thanks to the Future-Ready campaign, now everyone else does too.”

CEO at The Client

The results

The Future-Ready Campaign has delivered the visibility, credibility and memorability the Client set out to achieve. In just 12 months, the company has more than quadrupled its share of voice among its competitor set thanks to a successfully executed PR strategy.

The communication strategy built around this initiative gave the business a consistent, compelling narrative and a suite of assets aligned to each stage of the buying cycle used in all its communications and product launches. This is reflected in:

– 186 earned media mentions obtained

– 2.7x more mentions than all of its competitors

– 73% share of the competitor market .

The Future-Ready Campaign has also raised the brand’s visibility. The Client’s presence at the top of impartial, AI-generated search results like Google AI Overviews shows how the PR campaign has delivered genuine industry authority and recognition to the brand. When users search for the best workplace-safety provider or the leading CEO in industrial safety, the Client and its CEO respectively appear as the top result.

The Catalyst programme amplified the voice of the leadership team and made the brand more relatable and influential. With Catalyst, EC-PR elevated the social-media presence of the Client’s C-suite members. In just 12 months, these were some of the results achieved*: 

Impressions

New organic followers

Engagements

ICP targets identified

*As of July 2025 across two personal LinkedIn accounts.

EC-PR Quote marksThanks to EC-PR’s expertise, we secured leadership buy-in. Their strategic approach gave us the clarity and confidence to align at the top. Once the board saw the potential impact, the case for the campaign was undeniable. From there, EC-PR became a true extension of our team. Within a year, we hit our goal of being visible, memorable and credible — quadrupling our share of voice to secure our place as the most covered leader in our market.”

Marketing Campaign Manager at The Client.

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Building brand recognition in Europe: How EC-PR helped Altimetrik establish their presence in a new territory

Building brand recognition in Europe: How EC-PR helped Altimetrik establish their presence in a new territory

Sep 8, 2025

Home · Case Study · Altimetrik

Building brand recognition in Europe: How EC-PR helped Altimetrik establish their presence in a new territory 

Altimetrik logo

Campaign results at a glance

Earned media placements

Audience reach

LinkedIn impressions per post

The challenge

Despite being a successful global digital enablement business with established operations in multiple markets, Altimetrik faced a significant challenge when expanding into Europe: they were essentially starting from zero in terms of brand recognition and market presence.

The company was dealing with the following challenges:

  1. Virtually no brand visibility across the UK and broader EMEA region.
  2. Lack of established media relationships and connections to effectively communicate with European audiences.
  3. Significant disadvantage when competing against established local players in key vertical markets like financial services and healthcare.

EC-PR Quote marksWe needed to start building our brand within Europe with a partner that could help make the connections, have the network and provide media opportunities for us to raise our profile within the UK and EMEA.”

 

Jeffrey Fleischman

Chief Marketing Officer, Altimetrik

The solution

Working closely with Altimetrik’s leadership team, EC-PR crafted a comprehensive thought-leadership programme that positioned the company as both digital business leaders and industry practitioners within their target markets.

This dual approach helped tell Altimetrik’s story effectively so that before any direct client engagement, there was already a strong foundation for business development.

Fleischman explains why the partnership was, and continues to be, so successful: “It’s a marriage of willingness and skill. The skill is all there – EC-PR has really broken the code and gotten into publications which might be more challenging elsewhere. They’ve done a really good job of landing us on the continent and helping us penetrate the market.”

The impact

The partnership yielded significant results in building Altimetrik’s European presence. Over the past three years, EC-PR has delivered 41 pieces of earned media coverage from a total of 63 thought-leadership articles, including short-form, long-form and white papers; reaching more than 4.82 million people.

Included in these placements was an interview with a leading technology analyst publication, Tech Market View that covered tier-one trade media that Altimetrik was looking to target in Pharma and Financial Services. 

As Vikas Krishan, Chief Digital Business Officer and Head of UK and EMEA at Altimetrik, explains: “The thought-leadership pieces we put out have been transformative. I often receive over 2,500 impressions in just a week when I share them on LinkedIn .

“Senior executives from major companies have reached out to discuss our perspectives on AI. When meeting with clients, including a major UK investment bank and major mobile tech company, they specifically mention our articles. They appreciate that we’re offering meaningful business conversations rather than just technical discussions.”

Fleischman adds: “The content we’re creating together is opening doors for conversations. “We’re doing it in the right order – building brand recognition first, then creating opportunities for new business.

“It’s like two knockout punches: get them warmed up with brand recognition, then bring home deals based on them knowing who we are and what we’re capable of delivering.”

EC-PR Quote marks

EC-PR has been amazing in helping us in enhancing our brand storytelling. They’ve helped us focus on key verticals and geographies, particularly in Financial Services and Healthcare, where we’re doing great work.”

 

Vikas Krishan

Chief Digital Business Officer, Altimetrik

The partnership

The collaboration between EC-PR and Altimetrik demonstrates how strategic communications can drive business growth. As Krishan notes, “Building brand is a very consistent, repetitive exercise that we’ve got to be very mindful of. Building our presence will lead us to become more inbound, and that’s the journey that we’re on.”

Looking ahead, the partnership continues to aim higher. “Getting covered by the top publications is a goal,” says Fleischman. “We’re looking to continue saturating the market with our brand and messaging, targeting significant coverage in top-tier publications. That’s our North Star, and while it takes time to build, we’re seeing those opportunities materialise.”

Are you a distinction-driven leader?

Let us boost your brand’s reputation and recognition.

Get the distinction you deserve

Request a callback

Show your brand’s mettle and grow it into its memorable, gorgeous potential.

You may also be interested in…

These handpicked case studies related to work EC-PR has undertaken within the Tech and Defence sectors.

We’ve also chosen case studies that showcase a range of successful projects, involving event publicity, content creation and thought leadership or personal branding.

View all case studies

Distinction in defence

Distinction in defence

Jul 3, 2024

Home · Case Study · BMT Group

Distinction in Defence

BMT is a maritime-orientated high-end design house and technical consulting firm driven by a passion for solving complex, real-world problems.

Their ‘Highly Autonomous Warship Technologies’ (HAWT) offers a vision for the future of increasingly autonomous naval operations, underpinned by safe, secure and lean-crewed warships.

BMT Group

BMT Case Study

EC-PR Quote marks“DSEI was a significant event for BMT in launching our highly autonomous warship concept, providing a key platform for us to lay out our vision into how the complexities of transitioning to naval autonomy could be navigated. We know we have the ability to offer insightful counsel to address this complex challenge, and we know this is grounded in our efforts to work with navies and industry to get under the skin of these challenges to help resolve them. Our challenge was in communicating this to the market, and the results we achieved and continue to enjoy as a result of outreach around DSEI have proven to be invaluable in raising BMT’s profile in this space.

“The results of this campaign allowed BMT to not only reach our target audiences at and around the show, it has turned a four-day event into an ongoing campaign of proactive media interest that continues to this day, delivering value that far surpasses the original objectives of the launch campaign.

“Thanks to the brilliant efforts of the EC-PR team, the paper has gone from strength to strength with over six magazine headlines and four front cover articles.”

Jake Rigby

Research & Development Lead, BMT

The company has conducted extensive research in collaboration with navies, government and defence technology institutions to develop and capture a deeper level of understanding of the roadmap for the integration of AI and automation in naval operations.

Dangers and Desires

To fully harness their work, BMT wanted to launch its new HAWT to the defence market, and saw DSEI — one of the most important events in the defence industry calendar — as the ideal opportunity to do it.

The challenge of achieving this aim was not to be underestimated. DSEI is a very well-attended event, showcasing over 1,000 defence and security suppliers from 58 different countries. On top of that, while BMT had a strong pedigree in naval ship design, awareness of the company’s offering in the defence market was inconsistent.

Our media connections and stakeholder engagement experience, coupled with our deep knowledge of the defence and technology sectors, meant we were ideally placed to take on the challenge of positioning BMT as experts in naval autonomy.

Design

Our main objectives included releasing a new insight paper, and achieving media coverage in top-tier publications.

According to BMT’s brief, we centred our activity around the DSEI event. In targeting DSEI to launch the concept and insight paper, we faced a large, crowded, global event where the incumbent players largely dominate the news cycle.

 Campaign goals

  1. Increase BMT’s visibility within the defence sector
  2. Amplify their presence at DSEI
  3. Establish a dominant share of voice in the key areas of naval autonomy.

Our approach

  • Launch a media outreach programme to top-tier defence trade media outlets
  • Secure thought leadership articles
  • Exploit opportunities afforded by the release of the insight paper.

Deliverables

  • Press releases
  • Press interviews
  • Social media content
  • Journalist liaison

Sustainability

We engaged with journalists before, during and after DSEI to ensure BMT had a substantial share of voice in key media titles over a sustained period.

Article placements

100% of the articles placed were in tier-one target media. Coverage included four front cover articles.

Media coverage included:

We secured interviews for BMT with journalists before DSEI and at the event, achieving a strong and authoritative voice on naval autonomy even within a crowded news cycle.

Coverage from the launch of the insight paper was secured during the show and featured as one of Shephard Media’s top stories in its ‘show daily’ on the first day of the event.

Distinction

Through ongoing engagement with the media after DSEI, we have successfully sustained the media’s interest in BMT and the company’s insights into naval operations. BMT is now considered a recognised authority on the subject and its share of voice on naval autonomy continues to grow.

What started out as a launch opportunity for BMT to highlight its understanding of naval requirements, turned into a springboard for continued PR growth, which went way beyond the original challenge.

BMT’s key differentiator is their research and critical insight. They always knew this. Thanks to our strategic media and thought leadership campaign, now their target industry knows it too.

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Our Case Studies

We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.

Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.

Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.

Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.

View all case studies
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Distinction in defence

Actionable intelligence and insight

Jul 3, 2024

Home · Case Study · BMT Group

Actionable Intelligence and Insight

BMT is a maritime-orientated high-end design house and technical consulting firm driven by a passion for solving complex, real-world problems.

Established in 1985, they deliver design and engineering excellence to the energy, transport and defence sectors.

BMT Group

BMT Case Study

EC-PR Quote marks“The project was invaluable, both in terms of intelligence gathering and as a means to rapidly establishing relationships with the senior operators within the group.”

Jenni Williamson

Head of Marketing – Corporate Support, BMT Group

Dangers and Desires

BMT has over 1300 professionals, located across 27 offices in the Americas, Asia, Australia and Europe. Building strong relationships with its directors at sub level is key to delivering the high-quality and innovative solutions that BMT is renowned for. Although crucial to the firm’s success, engaging with BMT’s subsidiaries can be time-consuming and challenging.

As part of refining and improving its global PR strategy, BMT’s Group Marketing Team wanted to strengthen relationships with BMT’s subsidiary directors and improve communication channels.

Here’s how EC-PR engaged BMT’s key stakeholders and helped to build collaborative interactions across teams.

Design

Identifying and understanding market nuances in each country presents many challenges for BMT’s Group Marketing Team and can make all the difference to the success or failure of a campaign.

The team wanted to create more collaborative connections with its subsidiaries that would successfully set and manage expectations while helping to build better interactions in future.

EC-PR’s proven success in developing multi-national global PR strategies meant we were well equipped to deliver BMT’s objectives. We proposed a solution that would engage BMT’s subsidiaries and help to refine marketing activity in each region, while maintaining global brand consistency.

Campaign delivery

  • Identified core objectives.
  • Developed a structured fact-finding programme.
  • Organised recorded interviews with key stakeholders.
  • Collated and reported key findings

Structured fact-finding

Working closely with BMT’s Group Marketing Team, we devised a series of questions for subsidiary representatives designed to extract relevant information, spark ideas and gather market insight that was previously unattainable or lacked substance.

Recorded interviews

Key to gathering the required data and intelligence was communicating effectively with subsidiaries.

Face-to-face communication has proven to be more effective when compared to written or audio-only conversations, allowing for nonverbal cues to be picked up and understood.

According to Forbes, face-to-face interactions are also 34 times more effective than alternative forms of communication, helping to reduce misunderstandings and create more collaborative conversations.

With these compelling reasons in mind, EC-PR recommended engaging with BMT’s 35 subsidiary MDs and Senior Group Executives, including Sector and Regional Directors, as well as BMT’s FD and Group Chairman through a series of face-to-face recorded interviews.

This enabled EC-PR to successfully gather the intelligence and information needed to hone BMT’s PR strategy at a global and regional level and identify key findings from each subsidiary quickly and with maximum engagement.

Collation of key findings

Following the completion of each interview, EC-PR collated all information in a format that clearly defined each subsidiary’s key requirements and highlighted critical factors affecting potential outcomes.

Distinction

As a result of our work, BMT’s Group Marketing Team was quickly able to uncover invaluable information that has helped to improve the success of its PR campaigns globally and rapidly develop relationships with its key stakeholders across all 23 subsidiaries.

Interactions with subsidiary teams are now more frequent, allowing the Group Marketing Team to gather intelligence and be notified of country-specific developments without delay.

Subscribe to our updates

Stay up to date with the latest insights, case studies and PR guides.

Sign up

Request a callback

Show your brand’s mettle and grow it into its memorable, gorgeous potential.

Our Case Studies

We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.

Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.

Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.

Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.

View all case studies
XTM International

Making SaaS Marketing Marvellous

ITPEnergised

Net Zero Heroes

2i

Building a Bolder Brand

AzteQ CUBe

Achieving Clarity Through Strategy