Dynamo
Accelerate your portco’s growth and maximise investment returns.
Dynamo is a comprehensive marcomms maturity assessment developed by EC-PR that gives PE firms a portfolio-wide model to benchmark, prioritise and fix the hidden growth gaps to help portcos unlock value faster.
Exclusively for private equity investors with ambitious portco growth targets.
Dynamo
Accelerate your portco’s growth and maximise investment returns
Dynamo is a comprehensive marcomms maturity assessment developed by EC-PR that gives PE firms a portfolio-wide model to benchmark, prioritise and fix the hidden growth gaps to help portcos unlock value faster. Exclusively for private equity investors with ambitious portco growth targets.
How Dynamo accelerates portco exits
Commercial alignment
Forecastable growth
Capital efficiency
No scaling limits
Competitive advantage
How Dynamo evaluates your portco
Four pillars of marcomms assessment
Dynamo evaluates portfolio companies across four critical pillars – Strategy, Expertise, Technology and Practice – and identifies the highest-impact changes to accelerate value creation. A company’s Dynamo ranking is an average of its score across the four pillars, which will determine performance. The higher the score in each pillar, the greater the impact on business acceleration.
Strategy
Dynamo measures how clearly each portco’s commerical goals are reflected in its sales, marketing and comms strategy. High scores signal alignment, focus and execution readiness. Low scores reveal wishful thinking dressed as planning.
Expertise
Dynamo assesses whether the portco has the right people — internal or external — to execute and meet goals at pace. High scores here mean confidence in delivery; low scores expose execution risk.
Technology
Dynamo evaluates whether the existing tech stack supports scalable, efficient growth, or slows it down. High scores reflect intentional choices, adoption and enablement. Low scores point to costly tools gathering dust or no tools at all.
Practice
Dynamo looks at how consistently strategy is turned into action. High scores mean routines, rhythms and reviews are in place. Low scores reveal activity without traction or instruments left untouched.
How the Dynamo process works in 5 steps
Dynamo FAQs
What is Dynamo?
Who is Dynamo for?
How do I know if I need Dynamo?
How does Dynamo assess marketing communication maturity?
How can Dynamo assist in improving marketing communications?
How long does the assessment process take?
How often should the maturity assessment be repeated?
Is Dynamo confidential?
What support is available after the initial assessment?
How do I start to use Dynamo?
Accelerate your portco's growth in just 120 days
Marcomms & PR services
Communication strategy
A comms strategy brings clarity to how your sales and marketing teams will deliver your business plan. We define your value proposition, audience personas and develop laser-focused messaging for each stage of your B2B client journey.
PR campaign planning & delivery
Activate your messaging with effective B2B PR campaign planning and execution. We create compelling content for the right channels and spokespeople, and launch your tactical PR campaigns, providing measurable results.
Thought leadership
Showcase your industry expertise, move important debates forward and position your business as a visionary and trusted voice. We work with you to produce outstanding thought leadership that results in exceptional media coverage.
Personal branding for business leaders
Personal branding—sometimes called executive profiling—isn’t about ego. It’s about strategy. LinkedIn is an excellent tool for leaders to amplify visibility, build credibility and earn trust among a key business audience.
Analyst relations
Building and maintaining relationships with industry analysts in crowded technology markets is a proven way to refine your proposition, grow in credibility and gain brand visibility through these key influencers.
Not sure where to start?
Complementary services
Looking for more tactical PR support?
Here are some of the complementary services our clients often find most valuable — especially if you want to raise your profile, amplify your message and build lasting influence in your industry.
Content Creation Services
Competitor Analysis Services
PR Measurement
Roundtable & Webinar Marketing
Crisis PR Management
Event Publicity
Media Relations
Media Training
Business Photography
