The context

The Client is a global manufacturer of workplace safety solutions and protective barrier systems. It has a long-standing reputation for innovation and a presence in over 60 countries, serving transformative safety tech to warehouses, factories, airports, and more.

The challenge

The Client set out to improve the visibility, credibility and memorability of its brand and product portfolio. The business wanted to ensure its communications were working as hard as its solutions: making a stronger impression and reaching the right audiences , to support growth across all key markets.

At the same time, there was a broader ambition: to shift perceptions. The Client saw an opportunity to challenge assumptions about safety infrastructure, positioning itself not just as a manufacturer, but as an innovator and pioneer.

The company wanted to educate the market and reinforce its position as a leader and driving force in industrial safety.

To deliver on these objectives, the business partnered with EC-PR to develop a structured, insight-led communications campaign built around strategic storytelling and international reach.

The solution

The campaign was named ‘Future-Ready Campaign ‘ and served as a bridge between the Client’s long-standing reputation and its future ambitions. The theme anchored four strategic narratives:

• Industry 4.0
• Innovation
• 360° protection
• Advanced materials

These subthemes captured the breadth of The Client’s value and helped create a unified voice across markets.

Campaign delivery

• Media Lens competitor benchmarking.
• Communication strategy.
• PR campaign.
• Catalyst executive profiling guide.

With the fundamentals in place, EC-PR helped the Client shape a campaign roadmap designed to scale brand presence and generate commercial traction across the markets targeted by the business, including the domestic market, the United States and the DACH region.

Communication strategy

After undertaking initial workshop sessions with the customer, EC-PR developed a communication strategy designed to bring the desired visibility, memorability and visibility to the The Client’s brand. The strategy included the following:

• Creation of five target personas.

•  Development of messaging for new range of products.

• Creation of a Brilliant Ideas Bank built with insight from the Sales team to enhance pipeline .

The content was tailored to address the pain points of each target persona for each stage of their buying cycle , including:

• Thought-leadership articles
• Blog articles
• Social posts
• Case studies
• Webinars
• Awards submissions
• Roundtable sessions
• White papers
• Event planning and management
• Waterfall content for roundtables, white papers and events

The result was a clear and actionable communication strategy that aligned the Client’s messaging with its commercial goals. It provided a structured foundation for all ongoing marketing and PR activity.

PR campaign

EC-PR created an extensive media list for all the industries and sub-industries targeted for the campaign, with over 800 journalists comprising trade, local, national and international publications.

The PR campaign was built to scale the Client’s presence across the different European and American markets using the thought-leadership content from the Brilliant Ideas Bank, as well as interview opportunities on the Client’s subjects of expertise.

Catalyst

To support the Future-Ready Campaign, EC-PR implemented Catalyst, a LinkedIn executive profiling programme for the Client’s C-suite to strengthen the visibility of the company’s leadership and build stronger connections with industry stakeholders.

The Catalyst implementation included profile optimisation; bespoke, five-day-a-week video and written content creation (both short- and long-form); and active engagement with relevant audiences to build reach and credibility. 

Catalyst helped position the Client’s leaders as visible, trusted authorities in their fields, strengthening brand credibility while making communications more personal, relatable and effective across key markets.

The account’s growth and the value of its posts earned it a place in Strategic B2B Marketing’s Best of LinkedIn for July 2025 , and recognition as one of the “40 accounts to follow . Using LinkedIn Sales Navigator, we identified over 1,500 ideal customer profiles and managed targeted outreach and nurture.