The challenge

Despite being a successful global digital enablement business with established operations in multiple markets, Altimetrik faced a significant challenge when expanding into Europe: they were essentially starting from zero in terms of brand recognition and market presence.

The company was dealing with the following challenges:

1. Virtually no brand visibility across the UK and broader EMEA region.
2. Lack of established media relationships and connections to effectively communicate with European audiences.
3. Significant disadvantage when competing against established local players in key vertical markets like financial services and healthcare.

The solution

Working closely with Altimetrik’s leadership team, EC-PR crafted a comprehensive thought-leadership programme that positioned the company as both digital business leaders and industry practitioners within their target markets.

This dual approach helped tell Altimetrik’s story effectively so that before any direct client engagement, there was already a strong foundation for business development.

Fleischman explains why the partnership was, and continues to be, so successful: “It’s a marriage of willingness and skill. The skill is all there – EC-PR has really broken the code and gotten into publications which might be more challenging elsewhere. They’ve done a really good job of landing us on the continent and helping us penetrate the market.”

The impact

The partnership yielded significant results in building Altimetrik’s European presence. Over the past three years, EC-PR has delivered 41 pieces of earned media coverage from a total of 63 thought-leadership articles, including short-form, long-form and white papers; reaching more than 4.82 million people.

Included in these placements was an interview with a leading technology analyst publication, Tech Market View that covered tier-one trade media that Altimetrik was looking to target in Pharma and Financial Services. 

As Vikas Krishan, Chief Digital Business Officer and Head of UK and EMEA at Altimetrik, explains: “The thought-leadership pieces we put out have been transformative. I often receive over 2,500 impressions in just a week when I share them on LinkedIn .

“Senior executives from major companies have reached out to discuss our perspectives on AI. When meeting with clients, including a major UK investment bank and major mobile tech company, they specifically mention our articles. They appreciate that we’re offering meaningful business conversations rather than just technical discussions.”

Fleischman adds: “The content we’re creating together is opening doors for conversations. “We’re doing it in the right order – building brand recognition first, then creating opportunities for new business.

“It’s like two knockout punches: get them warmed up with brand recognition, then bring home deals based on them knowing who we are and what we’re capable of delivering.”