10 reasons your CEO ‘shouldn’t’ be on LinkedIn
On-demand webinar & fast-track guide
Watch our experts overcome all the objections:
Did you know that personal posts on LinkedIn attract 561% more engagement than corporate accounts?
Yet many executives still resist building their LinkedIn presence—leaving a massive competitive advantage untapped.
During this webinar our expert panel debunked the most common objections to executive social presence and provided practical strategies to transform resistance into powerful marketing opportunities.
10 reasons your CEO ‘shouldn’t’ be on LinkedIn
On-demand webinar & fast-track guide
Watch our experts overcome all the objections:
Did you know that personal posts on LinkedIn attract 561% more engagement than corporate accounts?
Yet many executives still resist building their LinkedIn presence—leaving a massive competitive advantage untapped.
During this webinar our expert panel debunked the most common objections to executive social presence and provided practical strategies to transform resistance into powerful marketing opportunities.
Get started on LinkedIn today with our free fast-track guide
Or delve in below now!
Quick webinar takeaways
Our panel shared a few great recommendations for you to take advantage of.
They Ask You Answer
Vanessa recommended the book They Ask You Answer by Marcus Sheridan, as a starting place to creating content that will be compelling to your target audience.
Who does LinkedIn well?
Aside from our amazing panellists themselves, they recommended following:
GaryVee aka Gary Vaynerchuk
Mark Costello, Chief Executive Officer @meshed
Ian Finch, MD of Mando
James Smith and Luke Smith of A-SAFE
Liam Moroney, CEO, Storybook Marketing
For more fabulous resources and future events
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The two we missed…
“We’ll lose control of the message”
Ironically, avoiding LinkedIn is what truly cedes control of your business narrative. When your leadership is absent from the conversation, others – your competitors, customers, disgruntled clients, et al – get to shape your reputation for you. A thoughtful, consistent presence lets you own the message and proactively steer perception. Social media doesn’t mean chaos; with a strong content, consistent, strategy and editorial oversight, it becomes a precision tool for influence, not a megaphone for mayhem.
Think of LinkedIn like a press conference.
You don’t step up to the mic without preparation; you show up with key messages, ready to guide the conversation. The real loss of control happens when your brand is only talked about by others. With great power comes even greater potential – don’t waste it.
According to EveryoneSocial, 92% of people are more likely to trust a company whose executives are visible online. Why? Because this signals openness and accountability, both vital in a cynical B2B world.
“We don’t have the right content”
You have more content than you think – you’re just not seeing it as content. Every experience you’ve had in your career, every customer conversation, product decision, service development or team insight, can be turned into a post that builds authority. In B2B, people don’t want superficial vagaries – they expect authenticity and relevance. A CEO sharing a lesson learned or a behind-the-scenes moment has more impact than the slickest whitepaper. It’s not about having viral content – it’s about delivering value to the people that matter most to your business.
If your CEO can talk about a business challenge over coffee, they can do it on LinkedIn.
You don’t need a film crew – you need a point of view. Speaking to Ed & Donald’s musical talents: Think of it like jazz: you don’t play from a rigid script; you riff on themes your audience already cares about. And if you’re ever stuck, a comms partner (like EC-PR 💪🏼) can help you find and finesse those riffs.
Authenticity wins: LinkedIn users engage far more with personal stories and insights than polished corporate posts. In fact, 77% of buyers say they’re more likely to purchase from companies whose executives engage on social media (EveryoneSocial).
Meet our expert panel
Host & Founder Managing Director, EC-PR
Experienced B2B PR expert specialised in strategic communications for tech companies.
Chair & Senior Account Manager, EC-PR
Leads strategic communications for ambitious tech scale-ups.
Vanessa Ashworth
Head of Marketing Communications, A-SAFE
Leading marketing strategies with proven expertise in executive branding.
VP of Marketing, Genasys
Drives market impact through innovative B2B tech marketing approaches.
Donald McLaughlin
Chief Revenue Officer, 2i Testing
Drives commercial growth through leadership coaching and business development expertise.
