Alenka Gobec

Alenka Gobec

Associate Director

Marketing & PR professional
Alenka is an experienced comms strategist, having worked in the tech PR industry for 15 years now. She loves spotting stories and celebrating her clients' achievements.
"Clients often don't realise how transformative and exciting their work is. We bring it to life so their target audiences don't just begin to know them and like them but also to build an emotional bond with the brand."
Outside of work Alenka loves being active - hiking, skiing, running and swimming are her favourite sports. She is a keen traveller and enjoys reading a good book.

Alenka’s highlights

Analyst Relations in 2024: What’s on the horizon?

We’re now firmly in the New Year, when 2024 plans start to move into the implementation phase and when we might sometimes get lost in the ‘day to day’ activity. Your AR strategy and ...

What is an analyst relations programme?

How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations ...

The pitfalls of applying PR best practice to AR

Analyst Relations (AR) has matured as a discipline over the past 10 –15 years, with most companies either employing a dedicated AR resource, or outsourcing parts of their AR programme ...

Latest articles from Alenka

Analyst Relations in 2024: What’s on the horizon?

Analyst Relations in 2024: What’s on the horizon?

We’re now firmly in the New Year, when 2024 plans start to move into the implementation phase and when we might ...
What is an analyst relations programme?

What is an analyst relations programme?

How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many ...
How can Analyst Relations programmes generate value for disruptive scale-ups?

How can Analyst Relations programmes generate value for disruptive scale-ups?

We’re often approached by scale-ups looking to build awareness in the market, wondering if they’re at the right ...