Industry Insights
Welcome to “Industry Insights,” the go-to resource for the latest trends, insights and news in PR within the tech B2B space.
We believe that staying ahead of the curve is crucial in the fast-paced world of tech PR, and we’re committed to sharing our knowledge and expertise with you.
Read more
Our articles cover a wide range of topics, from media relations and content marketing to crisis management and thought leadership. We explore the latest trends in technology and how they impact PR, as well as sharing best practices and case studies to help you improve your PR campaigns.
Industry Insights
Welcome to “Industry Insights,” the go-to resource for the latest trends, insights and news in PR within the tech B2B space.
We believe that staying ahead of the curve is crucial in the fast-paced world of tech PR, and we’re committed to sharing our knowledge and expertise with you.
Read more
Our articles cover a wide range of topics, from media relations and content marketing to crisis management and thought leadership. We explore the latest trends in technology and how they impact PR, as well as sharing best practices and case studies to help you improve your PR campaigns.
What makes a successful thought leader? Why it’s not enough to write an article.
What makes a successful thought leader? If you want to be elevated to the status of thought leader in your industry,...
What to know when conducting B2B PR stakeholder research
A strong B2B PR strategy takes a lot of time, effort, and knowledge, but that isn’t all. If you don’t start with the...
Ready, not Rough: Brands that Are Bold via Spokesperson Training
Imagine you’re sitting in a room. There are bright lights, cameras and mics everywhere. The person across from you is...
How to build a brand narrative for a tech company
There is an endless stream of absolute drivel coming out of the marketing, PR, and communications industry....
Analyst Relations in 2024: What’s on the horizon?
We’re now firmly in the New Year, when 2024 plans start to move into the implementation phase and when we might...
From uncomfortable beginnings to business breakthroughs: the LinkedIn journey that transformed our growth
When I first started posting on LinkedIn, it felt uncomfortable. Why? I was worried my work colleagues and especially...
PR Strategy Validation: Do You Have a Winning Formula?
In the complex and competitive world of B2B Public Relations ensuring the soundness of your strategy is imperative....
Key achievements for 2023
2023: A year of growth, adaptability and unwavering team spirit This year, our strength and resilience have been...
8 simple steps to an effective B2B communication strategy for 2024
Your communication strategy defines how you’re going to communicate in a way that will make your brand memorable,...
2023: The year our pack evolved and grew
If aliens had paid a flying visit to EC-PR 12 months ago and then popped in for mince pies again over Christmas they...
How to be more human in a year of the unexpected
I think it’s fair to say that 2023 has been a year of the unexpected. In the wake of the pandemic, as we headed to the...
Why your buyer journey needs distinct PR content at every stage
I’m here to break the news: Buyer journey content isn’t easy, quick, or dirty. One size doesn’t fit all your audience....
What is meant by earned media?
Earned media is unpaid exposure or publicity produced and published organically. It's one part of the PESO model that's made up of four different media types – paid, earned, shared and owned – which together create a coherent message. Earned media is a highly...
Six reasons why PR is essential for your B2B tech brand
In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never begin to like you, and, if they don’t like you, they will never trust you sufficiently to buy from you. PR is the most cost-effective way of establishing...
How to Secure Board Buy-in for Effective Thought Leadership
Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your marketing intern can take on. Why? Because securing board-level buy-in for thought leadership has become a pivotal factor in the success of PR campaigns, you...
How to write a value proposition that accelerates growth
How to write a distinctive value proposition in 4 steps So, you have a business and it’s time for you to attract your ideal client, but you’re stuck playing chess with a marketing strategy that’s not fully fleshed out. You have a slogan, a website, maybe even a...
Why every business should care about sustainability
Those of us who care about the environment have been left in disbelief at the Government’s watering down of its commitments to sustainability. Rishi Sunak announced last week that the deadline for stopping the sale of petrol and diesel cars, as well as that for...
Using Midjourney AI Images Commercially – What You Need to Know
Midjourney is an amazing AI tool to create images, that bring your PR, content and comms to life, but if you want to use it commercially, then you need to understand the pros and cons. Midjourney is quickly becoming one of the most popular AI tools for generating...
Imagery Matters. Why visuals wield power in commanding press coverage
Seven ways images release your brand might! Here are the reasons how images benefit your business, through PR and all your content creation.
Sustainability Live London: PR & communications challenges for green tech
This week, our Managing Director, Lorraine Emmett, and Senior Account Manager Rachel Emmett (same surname though unrelated), headed to Sustainability Live London. Their mission? To delve deep into the realms of Green Tech, engaging with industry experts to uncover...
SEO & PR – How to use SEO and PR together for maximum effect
How should you integrate your SEO and PR for maximum impact? We look at how they intersect, themed content creation and beautiful backlinks.
Using AI Tools in PR – 3 mistakes to avoid
In B2B communications, as in most other industries, the integration of cutting-edge technologies has become essential for crafting compelling narratives and maintaining a brand's reputation. Among these innovations, AI tools like Bard and ChatGPT have emerged as...
A PR freelancer’s experience of working with EC-PR
Gina Hollands has worked in the PR industry for 20 years. In December 2022, she left a senior position in a PR agency to go freelance. EC-PR was one of her first clients. Here she shares what it was like to join the EC-PR team as a PR freelancer.What was your...
How to Build Brand Awareness in 2024: Fully Integrated PR Strategies that Work
One of the most commonly asked questions we hear at our tech PR agency is: How can I increase my brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...